23.04.2021

Warning! Dinosaurs on the loose in Copenhagen ZOO

Following a successful 2020 Christmas campaign, Sunrise and ZOO are at it again – working in close collaboration to develop a campaign for one of the most exciting events in Copenhagen this spring.

A teaser campaign launched earlier this year hinted at the coming spectacle, which was followed by a full-scale film and print campaign run across multiple channels leading up to the arrival of the prehistoric wonders.

After several months of closure due to Covid-19 restrictions, ZOO reopened with a bang on April 10th, as excited visitors were welcomed back by 25 life-size dinosaurs.

Partnered since 2020, Sunrise is set to continue assisting ZOO with strategic development for the next three years.

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