Preparing Cybex for Growth in the Nordics
Popular throughout Southern Europe, the kid’s strollers and car seats brand Cybex was looking to expand into the Nordics. Sunrise conducted an in-depth customer journey analysis in both Denmark and Sweden for Cybex to understand key category drivers and barriers. Every step of the customer journey and touchpoints were documented and a toolbox of actionable marketing activities relevant to Nordic consumers created. Cybex is now fully equipped to steal market share in the baby/kids’ equipment category – and target Nordic parents in the best way possible.