THE COMMERCIAL
TRANSITION AGENCY

Braver than a consultancy. More analytical than an advertising agency. We rethink your business and identify your transition opportunities through: Insight & Strategy / Creative Development / Implementation & Activation

READ ABOUT HOW SOME OF OUR CLIENTS ARE MAKING THEIR TRANSITION

Preparing Cybex for Growth in the Nordics

Popular throughout Southern Europe, the kid’s strollers and car seats brand Cybex was looking to expand into the Nordics. Sunrise conducted an in-depth customer journey analysis in both Denmark and Sweden for Cybex to understand key category drivers and barriers. Every step of the customer journey and touchpoints were documented and a toolbox of actionable marketing activities relevant to Nordic consumers created. Cybex is now fully equipped to steal market share in the baby/kids’ equipment category – and target Nordic parents in the best way possible.

Creating Attention for nemlig.com with an Authentic Message

nemlig.com wanted to attract new customers while increasing customer loyalty and retention by highlighting its main strength; easier, more convenient online grocery shopping that, according to studies, saves consumers three hours every week. They approached Sunrise to help communicate the emotional advantage of having more time for the meaningful things in life, culminating in the communication concept, “Mere tid til livet”. The subsequent campaign presented the aspirational, yet authentic lives of three key Danish influencers. It was rolled out on three nation-wide TV commercials, supported by tailored digital activities, and received overwhelmingly positive feedback from both nemlig.com and their SoMe followers.

An Omnichannel Cause Campaign Strengthens Specsavers internationally

Specsavers is the smart choice for price, but to increase its international foundation the brand needed a “cause” consumers could get behind. Building on its staff’s expertise and state-of-the-art technology for sight tests, plus the insight that “up to 50% of all sight loss is avoidable with regular sight checks” Sunrise developed “The Eye-Opener Test”. An authentic story is revealed where one sight test discovered a young woman’s tumour in her brain. The story ends happily, and viewers witness an emotional turning point that increases the campaign’s involvement and shareability – with a call to action for a free sight test. A success for both client and agency, the campaign cements Specsavers’ relationship with the higher cause of safeguarding eye health.

Merging the Brands of Two Product Tanker Giants

The merger of the two most significant companies in the product tanker industry demanded a unified identity as one brand moving forward. Together with Sunrise, BW Tankers and Hafnia Tankers set about uniting two strong cultures and brands into one clear identity. Under the new brand name “Hafnia – Member of BW Group”, Sunrise prepared the organization by establishing a strong cultural beacon for employees internally, and outlining the ideal market position externally. This involved a close collaboration with the executive management of both companies to identify and synthesize the values from both sides of the merger. A consolidation and finetuning of the vision, mission and values was completed together with developing and outlining a bold, new corporate brand concept.

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