READ ABOUT HOW SOME OF OUR CLIENTS ARE MAKING THEIR TRANSITION
Here’s how we’ll help you achieve your commercial transition:
Transform your data into strategic solutions
We work with specialist market research agencies collecting both qualitative and quantitative data to understand the consumer, the competition and the challenges each brand faces. Our team of diverse, experienced marketing professionals then use these insights to develop unique go-to-market strategies that set a course for your company’s transition to commercial success.
Creative ideas start with your brand’s DNA
At Sunrise we track down relevance and develop creative ideas that work for our clients today and in the future. We specialize in translating what is in the hearts and minds of the companies and brands we work with, and build a meaningful, creative universe on this. This isn’t about us – it’s about what works for you. So, all our creative work rests on the purpose and DNA of your brand to ensure an ongoing commercial impact.
Ensure communication with maximum effect
Great ideas are only effective with thorough implementation. At Sunrise we take time to implement brands and communication internally. Equally, when it comes to external communication, we are passionate about establishing your media strategy, SoMe plan and every other marketing activity that gets your message out there. With expertise across all media platforms, we’ll make sure your brand has maximum impact across touchpoints.
Popular throughout Southern Europe, the kid’s strollers and car seats brand Cybex was looking to expand into the Nordics. Sunrise conducted an in-depth customer journey analysis in both Denmark and Sweden for Cybex to understand key category drivers and barriers. Every step of the customer journey and touchpoints were documented and a toolbox of actionable marketing activities relevant to Nordic consumers created. Cybex is now fully equipped to steal market share in the baby/kids’ equipment category – and target Nordic parents in the best way possible.
nemlig.com wanted to attract new customers while increasing customer loyalty and retention by highlighting its main strength; easier, more convenient online grocery shopping that, according to studies, saves consumers three hours every week. They approached Sunrise to help communicate the emotional advantage of having more time for the meaningful things in life, culminating in the communication concept, “Mere tid til livet”. The subsequent campaign presented the aspirational, yet authentic lives of three key Danish influencers. It was rolled out on three nation-wide TV commercials, supported by tailored digital activities, and received overwhelmingly positive feedback from both nemlig.com and their SoMe followers.
Specsavers is the smart choice for price, but to increase its international foundation the brand needed a “cause” consumers could get behind. Building on its staff’s expertise and state-of-the-art technology for sight tests, plus the insight that “up to 50% of all sight loss is avoidable with regular sight checks” Sunrise developed “The Eye-Opener Test”. An authentic story is revealed where one sight test discovered a young woman’s tumour in her brain. The story ends happily, and viewers witness an emotional turning point that increases the campaign’s involvement and shareability – with a call to action for a free sight test. A success for both client and agency, the campaign cements Specsavers’ relationship with the higher cause of safeguarding eye health.
The merger of the two most significant companies in the product tanker industry demanded a unified identity as one brand moving forward. Together with Sunrise, BW Tankers and Hafnia Tankers set about uniting two strong cultures and brands into one clear identity. Under the new brand name “Hafnia – Member of BW Group”, Sunrise prepared the organization by establishing a strong cultural beacon for employees internally, and outlining the ideal market position externally. This involved a close collaboration with the executive management of both companies to identify and synthesize the values from both sides of the merger. A consolidation and finetuning of the vision, mission and values was completed together with developing and outlining a bold, new corporate brand concept.
Interview - Rasmus Julius Hansen, Product Manager, Roche Diagnostics
Interview – Ole Draborg, Executive Director of Danske Malermestre
Interview - Anne-Mette Koch, Kommerciel chef, danbolig
