We help companies navigating tomorrow’s transition today

Sunrise is a Commercial Transition* Agency. We are approx. 40 people based in Copenhagen & Aarhus that work with both B2B and B2C.

*A transition is by definition “a change or shift from one state, subject, place, etc. to another” and that is exactly what we do in collaboration with the companies that we with. We bridge sales and marketing to build brands for today and tomorrow developing lasting partnerships and creative concepts that bring long-term fame.


We bridge sales and marketing to build brands for today and tomorrow.


Elevating brands & people.


To be the preferred partner for companies facing a commercial transformation, and looking to tie sales and marketing together to create business results.

Where do we excel?

We believe that companies cannot make the creative leaps needed for growth without going beyond data analysis and gaining real customer insight. We are still incredibly curious about people and what makes them tick. For us, that’s still the most important marketing question. We achieve this through a data-driven method called INA – Investigate, Navigate, and Activate. This method helps our clients move from complexity to simplicity and enables them to make better, more informed decisions about their business and marketing.

We collect the data, conduct the analysis and help you get to know the customers

We develop the brand strategy as a cohesive response to the challenges

We help you activate the brand strategy across media to achieve commercial effect

Why should we work together?

We are the partner of choice for companies undergoing commercial transformation, wishing to integrate sales and marketing to drive business results. We understand that clients—both current and potential—are not best served by traditional advertising agencies and disconnected ideas.

On the other hand, traditional consultancies are often unwieldy, rigid, slow, and costly. Therefore, we take pride in our position in the market. This enables Sunrise’s customers to access not only complex insights and strategies but also sharp creative ideas and effective activation. One client once told us, “You guys are bolder than consulting firms and more intelligent than advertising agencies.”

Meet the teem

Simon Hertz CEO & Co-owner

Mikkel Heideby CCO & Co-owner

Lars Egtoft CFO & Co-owner

Katrine Nordgaard Partner & Head of Consulting

Christoffer Kleding Partner & Senior Advisor, Activation

Jonathan Riis Gilmartin Partner, & Senior Advisor, Activation

Janus Maybom Jauch Partner & Creative Director

Camilla Kornbeck Højlund Head of Activation & Senior Advisor (on maternity leave)

Louise Kristiansen Associate Partner & Head of Project Management

Carla Mathilde Larsson Consultant, Content & Social Media

Jan Stistrup Boas Senior Concept Developer

Sophia Blomstrøm Senior Controller

Puk Ebsen Senior Consultant

Christian Cornelius Nielsen Associate Consultant, CRM & Activation

Emma Wittendorff Senior Consultant, Content & Social Media

Jakob Halkiær Larsen Content Creative

Victoria Vinkel Student, Legal and finance

Matias Kristensen Paid & Performance Specialist

Malene Illum Senior Consultant, Qualitative Insights

Thea Hedegaard Møller Consultant

Simon Kragballe Senior Consultant, CRM & Activation

Frida Egtoft Office Manager

Mads Munk Pedersen Senior Consultant, CRM & Activation

Karl Beckman Copywriter

Stine Norreen Senior Copywriter

Bue Peitersen Senior Copywriter

Anja Hviid Borning Senior Project Manager

Sofie Steen Hansen Senior Project Manager

Lise Skakkebæk Larsen Senior Project Manager

Cecilie Didrichsen Project Manager, Digital Experience

Jane Freiberg Senior Project Manager

Martin Hlavacka Full Stack Developer

Mathias Riisgaard Nielsen Consultant

Christina Pearl Heldt Hamø Senior UX & System Designer

Casper Lind Petersen Associate Partner

Anki Hansen Designer & Art Director

Rune Høgsberg Senior Designer

Ken Jørgensen Developer

Rebekka Lorenscheit Assistant, Legal and Finance

Amalie Sørensen Consultant, Content & Social Media