News

There’s always something going on at Sunrise. See what we’ve been up to recently.

  • Five easy steps to get your marketing automation flying

    Five easy steps to get your marketing automation flying

    1. Release 1.0 flows If you want to build a rocket ship, you need to start with the basics. Make sure you welcome and follow-up on all new leads and customers with at least one relevant message. Start writing your in-app message or email today and get it out there in your 1.0 flow. The great […]

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  • Sunrise doubles down on marketing automation to enhance its strong position as a full service agency

    Sunrise doubles down on marketing automation to enhance its strong position as a full service agency

    To ensure the best possible offerings for its clients, Sunrise once again proceeds with its digital expansion. This time taking a natural next step into increasing focus on Marketing Automation.  An upgrade that now leaves a large digital team counting strategists and specialists within CRM, sales enablement, marketing automation, paid social and google ads, UX […]

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  • Marketing and Strategy Director Trine Rønsbøl Joins Sunrise as a New Associate Partner

    Marketing and Strategy Director Trine Rønsbøl Joins Sunrise as a New Associate Partner

    By joining Sunrise in April 2022, Trine Rønsbøl is entering the agency world for the first time. She starts as an associate partner, having been country director at Ellos, strategic director at Boozt.com and most recently marketing director at Ønskeskyen. With experience in the fashion and lifestyle industries, as well as in ecommerce, Rønsbøl will […]

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  • Sunrise Opens New Office in Aarhus and Fortifies with New Partner and Several Senior Profiles

    Sunrise Opens New Office in Aarhus and Fortifies with New Partner and Several Senior Profiles

    Sunrise is opening a new office in Aarhus – expanding again after growing by 50% and from 37 to 55 employees in 2021. The new office, which will open in April, is a natural part of the agency’s growth strategy and allows for more collaborations with companies located both in Copenhagen and outside Copenhagen. Casper Henningsen,CEO & […]

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  • Sonar partners with Sunrise and Implement Consulting Group to help boost business results for customers

    Sonar partners with Sunrise and Implement Consulting Group to help boost business results for customers

    Sunrise is set to join a strategic collaboration with the video-based insights platform Sonar, formerly UserTribe. Through the collaboration, Sunrise looks forward to supporting its clients’ digital transformations with customer insights while at the same time helping Sonar provide tailor-made strategic solutions to its client base. Since 2011, the customer insights company UserTribe has helped […]

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  • Sunrise Whitepaper: Here Are the Three Most Important Must-Win Battles

    Sunrise Whitepaper: Here Are the Three Most Important Must-Win Battles

    For the third year in a row Sunrise has tested the waters of trends in sales and marketing. And our study speaks for itself: No matter which industry you ask, there are three battles to be won – and that applies to both B2C and B2B companies. The question is, why are these specific challenges at the […]

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  • Why iOS15 will have a big impact on e-mail marketing and why we’re looking forward to it

    Why iOS15 will have a big impact on e-mail marketing and why we’re looking forward to it

    Most marketing systems we work with have received access to the iOS15 beta. The content of this article is therefore based upon the details of the new software that Apple has revealed thus far. It hasn’t even been a year since the arrival of iOS 14 brought a shiver of unease to all working with […]

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  • New Partnership with Flügger Starts with a Little Love…

    New Partnership with Flügger Starts with a Little Love…

    Flügger’s new VP of Marketing, Michael Rahbek, announced its new partnership with Sunrise in the middle of Pride month. Michael Rahbek, VP Marketing, Flügger: “We need an agency with strategic depth and top-quality creative execution. Furthermore, in my experience, one should not underestimate chemistry. Therefore, the choice fell on an agency that I know can […]

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  • Gyldendal Education Chooses Sunrise as New Agency Partner

    Gyldendal Education Chooses Sunrise as New Agency Partner

    Gyldendal Education Chooses Sunrise as New Agency Partner Most Danes know the Gyldendal Group. Founded in 1770, Gyldendal is Denmark’s oldest publishing house, and for 250 years has left its mark on both the publishing industry and Danish society. Over the years its mission has remained constant: to make an impact on Danish society by […]

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  • CandyKing picks Sunrise to launch new universe in Denmark

    CandyKing picks Sunrise to launch new universe in Denmark

    The leading pick & mix-brand in the Nordics and the UK, CandyKing has chosen Sunrise as their new strategic and creative agency partner. The partnership kicks off with the task of bringing CandyKing’s vibrant new universe to Danish consumers. Welcome CandyKing “We are currently rolling out our new universe in stores and supermarkets all over […]

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  • Sunrise Welcomes Two New Partners

    Sunrise Welcomes Two New Partners

    As a commercial transition agency, Sunrise is involved in the digitalisation of several companies, including DFDS, Gyldendal, Copenhagen Zoo and The Danish Cancer Society. With more clients expected to join this list in the near future, we have recently welcomed two new, digitally focused and internationally experienced profiles to the management and ownership group: Ole […]

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  • Top Managers: Insist on these Three Steps in your Company’s Marketing Strategy

    Top Managers: Insist on these Three Steps in your Company’s Marketing Strategy

    In 1931, a young boss at P&G wrote a memo that came to form the foundation of modern brand management. Here in 2021, everyone working in sales and marketing would be wise to re-read “the McElroy memo”, as the countless digital possibilities present today have blurred views on how to build effective brands and distinctive […]

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  • Eat. Sleep. Social Media. Repeat. – Three social media content trends from 2020 that have followed us into 2021

    Eat. Sleep. Social Media. Repeat. – Three social media content trends from 2020 that have followed us into 2021

    Needless to say, the competition for customer attention is fierce and it can be hard to keep up with the latest content trends across the various platforms. We asked Social Media Consultant, Jana Christensen, what content trends she sees hitting our feeds right now that not only kept us entertained the past year, but will […]

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  • KOMPAN is turning Ideas into Reality

    KOMPAN is turning Ideas into Reality

    KOMPAN is turning ideas into reality KOMPAN develops, produces and markets more than 1,000 playground and fitness sites across 90 countries every month. 40 of these countries do so through their own direct operation, while the remainder operate through carefully selected quality agents and partners. This adds up to one installation every 44 minutes. Yet, […]

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  • Sociale medier i 2021 – Tre områder som er i fokus hos kommunikation og marketing

    Sociale medier i 2021 – Tre områder som er i fokus hos kommunikation og marketing

    Sunrise Session – Webinar – 28. oktober 2021 Social medie-indsatsen er intensiveret de seneste år hos mange virksomheder og organisationer i Danmark, og det gør det kun endnu mere komplekst at følge med. De fleste kommunikations- og marketingafdelinger er naturligvis allerede vant til at arbejde med sociale medier, men alligevel oplever flere at social medie-accelerationen […]

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  • Why do People go to Louis Nielsen?

    Why do People go to Louis Nielsen?

    Louis Nielsen wanted to build its brand in the eyes of those less attracted to price offers and more engaged by an optician they can trust. But what is the best way to communicate its authenticity? The creative solution had to showcase Louis Nielsen’s many advantages in a campaign for Denmark that could then be […]

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  • Få succes med din marketingstrategi – sådan får du hele organisationen med

    Få succes med din marketingstrategi – sådan får du hele organisationen med

    Hvert år sætter mange danske virksomheder gang i en lang række forretningskritiske marketinginitiativer, der ofte påvirker både medarbejderne og organisationen. Men hvordan sikrer man, at alle de gode strategiske tanker bliver implementeret i hele organisationen, så der skabes varig forandring til gavn for både brandet og de ansatte? Det sætter vi fokus på til denne […]

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  • Warning! Dinosaurs on the loose in Copenhagen ZOO

    Warning! Dinosaurs on the loose in Copenhagen ZOO

    Following a successful 2020 Christmas campaign, Sunrise and ZOO are at it again – working in close collaboration to develop a campaign for one of the most exciting events in Copenhagen this spring. A teaser campaign launched earlier this year hinted at the coming spectacle, which was followed by a full-scale film and print campaign […]

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  • Kom tæt på dine kunder og skab værdi for forretningen med CRM og Customer Journey

    Kom tæt på dine kunder og skab værdi for forretningen med CRM og Customer Journey

    Sunrise Session – Webinar – 22. april 2021 Webinaret er afholdt Du kan se optagelsen her På tværs af B2B og B2C står CRM og Customer Journey højt på agendaen i salgs- og marketingafdelingen. Alligevel viser en aktuel analyse, gennemført af Sunrise og UserTribe, at paratheden halter efter, når det kommer til at arbejde systematiseret med data […]

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  • Elevating People at Sunrise

    Elevating People at Sunrise

    As we work constantly to fulfill our promise of elevating brands and people, we at Sunrise are always excited to acknowledge that “elevation” is not limited to clients only. We are pleased to announce the promotion of two of our senior consultants, Phillip Jein and Christoffer Kleding, to associate partners. Head of our rapidly growing […]

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  • Sunrise and the Danish Cancer Society Partner again for a Follow-Up Campaign

    Sunrise and the Danish Cancer Society Partner again for a Follow-Up Campaign

    Sunrise and the Danish Cancer Society are working together again to raise awareness of the increased cancer risk caused by being overweight. Last year, Sunrise created a campaign titled “Et Ufedt Budskab” (“An Uncool Message”) for the Danish Cancer Society in an effort to enlighten Danes on the severe cancer risks that come with being […]

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  • Gearing B2B Brands for Commercial Success

    Gearing B2B Brands for Commercial Success

    Most people will agree that 2020 was a turbulent and challenging year. Everyday life was radically altered and companies have been forced to review their ways of working. In the midst of ongoing challenges, digitalization, the number of customer touchpoints and the number of developing technologies continue to increase rapidly. In order to keep up […]

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  • How do You Carry out Your Customer Insights Project Virtually?

    How do You Carry out Your Customer Insights Project Virtually?

    The pandemic is driving changes in consumer behavior, leading companies to re-evaluate customer needs, customer journeys and long-term brand strategy. But how can you stay ahead in this new remote reality? First, you need to understand your customers in order to improve their experience. In this insight we give you three tips on how to […]

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  • Accelerate Your Growth with a CRM System

    Accelerate Your Growth with a CRM System

    A well-implemented CRM system can have a great impact on your business. But if it’s not implemented correctly it can be inefficient. In a survey conducted by CIO magazine (2017), one-third of CRM implementations fail or do not meet the required KPIs. We asked Jonathan Riis Gilmartin, Head of CRM & Sales Enablement at Sunrise, […]

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  • Strategi på sociale medier i 2021 – Tre temaer som er relevante for din marketingstrategi

    Strategi på sociale medier i 2021 – Tre temaer som er relevante for din marketingstrategi

    Sunrise Session – Webinar – 25. februar 2021 Sociale medier er for alvor kommet på dagsordenen i marketing-regi. Men mens de populære medier ofte drøftes i forhold til mængden af kliks og konverteringer, nye optimerings-tricks og bud på den perfekte tekstmængde, er det for fremtidens marketingansvarlige mindst lige så vigtigt at kunne løfte sig op […]

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  • A Magical Christmas at Copenhagen ZOO

    A Magical Christmas at Copenhagen ZOO

    Christmas is a season of traditions – traditions Danes tend to adhere to year after year. But For ZOO, these fixed traditions present a challenge: how do we inspire Danes to make a visit to ZOO part of their Christmas routine? Needing a solution that expressed the unique experience of Christmas at ZOO, we developed […]

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  • Sunrise hire the world’s youngest certified HubSpot trainer as Head of CRM & Sales Enablement

    Sunrise hire the world’s youngest certified HubSpot trainer as Head of CRM & Sales Enablement

    Sunrise continue to expand and manifest the move away from being a traditional advertising agency to being a Commercial Transition Agency. Now with the world’s youngest certified HubSpot trainer on board as Head of CRM & Sales Enablement. Meet Jonathan Riis Gilmartin. Creating commercial transformation naturally means an increased focus and closer collaboration with the […]

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  • Copenhagen ZOO chooses Sunrise as its new agency

    Copenhagen ZOO chooses Sunrise as its new agency

    Copenhagen ZOO has chosen to partner up with Sunrise, who will assist with the development of the ZOO’s strategy for the next 3 years. Henriette Povlsen, Commercial Director at Copenhagen ZOO: “Sunrise was a part of the agency pitch 3 years ago, where we ended up going with Advice. It’s important to emphasize that we […]

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  • DFDS B2B & Sunrise partner up

    DFDS B2B & Sunrise partner up

    Most people know DFDS as a Passenger Ferry where people either travel in their own cars or enjoy mini cruises where they can experience the on-board facilities. But DFDS is much more than that. In fact passengers only account for 17 % of the revenue. The largest part of DFDS’ business is B2B – freight shipping and logistic solutions.  There is no shortage of B2B marketing agencies claiming to […]

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  • It has been a month since we, proudly, revealed our collaboration with the new fitness chain, FitnessX

    The first FitnessX center is now launched and has been through a visual transformation. The center is located in Virum in a residential area – a place you drive by, if you do not know that Virum’s best fitness center is located here. During the process with Per Lyngbak Nielsen and his team, we have, […]

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  • B2B websites i 2020 – Sådan opnår du øget effekt på jeres website

    B2B websites i 2020 – Sådan opnår du øget effekt på jeres website

    Sunrise Session – Webinar – 8. september Tiden, hvor man blot så sit B2B-website som et simpelt visitkort, er forbi. Dét er de fleste B2B-virksomheder blevet klar over. Men hvor skal man starte, og hvilke tiltag skal man gennemføre, hvis man vil bruge sitet som “epicenter” for salgs- og marketingindsatsen? Dette webinar er til dig, […]

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  • New Campaign from the Danish Cancer Society and Sunrise

    New Campaign from the Danish Cancer Society and Sunrise

    Obesity increases the risk of at least 13 different cancers, and calculations show that if the development of obesity in Denmark continues at the current rate, up to 48,000 more will get cancer due to obesity alone over the next 30 years. The Danish Cancer Society believes that Danes have the right to know that […]

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  • Revitalized Communication Concept for an Engineering Giant

    Revitalized Communication Concept for an Engineering Giant

    A New Chapter for Eltronic Group Eltronic Group is a gathering of engineering companies headquartered in Hedensted, where the company Eltronic was founded in 2000. Eltronic Group consists of a number of highly specialized technology companies, all of whom share a common business platform. Today Eltronic Group employs approx. 500 employees across a wide range […]

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  • New ambitious fitness chain is expected to open around 100 new centres in Denmark

    New ambitious fitness chain is expected to open around 100 new centres in Denmark

    A new fitness chain Per Lyngbak Nielsen, former CEO of Fitness World and responsible for their massive expansion and following sale of DKK 2.5 billion, has established a new fitness chain, FitnessX. ”In Denmark Fitness World is the clear number one fitness chain. But after them you can easily become number two or three – […]

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  • Strengthen Your Relevancy as a CMO and Marketer – Part III: Changing the conversation from “fluffy” brand metrics to real financial impact

    Strengthen Your Relevancy as a CMO and Marketer – Part III: Changing the conversation from “fluffy” brand metrics to real financial impact

    For this final installment on how to strengthen your role as a CMO and marketer our Senior Consultant, Phillip Jein, will zoom in on how you can create bigger buy-in with your management and board by stopping talking about brand building in ‘fluffy’ terms like awareness, liking and image and instead talk about, and prove, […]

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  • Entering the final week of Project ReBoost

    Entering the final week of Project ReBoost

    As we enter the final week of Project ReBoost, we’ve taken stock of the initiative Years of experience advised us against slamming the brakes, even at the heights of the COVID-19 crisis. So instead, we launched Project ReBoost with the purpose of bursting the standby bubble and do our part to help set the wheels […]

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  • What do you do when your revenue falls by 75% overnight? – You follow your intuition and act fast.

    The 13th of March marked the beginning of the national lockdown and massive changes to our everyday lives. The Danish restaurant chain GRØD woke up to a fall in revenue of 75% and faced a crucial, tough choice. Do you close down? Do you keep fighting against the odds? For GRØD it was the matter […]

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  • Strategi på sociale medier i 2020 – Tre vigtige temaer som er relevante for din marketing-strategi

    Strategi på sociale medier i 2020 – Tre vigtige temaer som er relevante for din marketing-strategi

    Sunrise Session – Webinar – 17. juni Sociale medier er for alvor kommet på dagsordenen i marketing-regi. Men mens de populære medier ofte drøftes i forhold til mængden af kliks og konverteringer, nye optimerings-tricks og bud på den perfekte tekstlængde, er det for fremtidens marketingansvarlige mindst lige så vigtigt at kunne løfte sig op over […]

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  • How to market during covid-19 to boost sales

    It’s known from previous research, that brands who pivot their communication and boost their advertising during recessions come out as the winners – they grow their sales much faster than their competitors – both during and after a downturn. Situation To find the right course for Garant we quickly established a task force in charge […]

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  • Behind the scenes with Max

    Behind the scenes with Max

    In the beginning of 2020 Sunrise helped the Danish retailer Garant develop a new brand platform. MAX, a new brand mascot was developed to rally behind. The new mascot aimed to translate Garant’s brand values, core competencies and value proposition into engaging and involving communication that connected with their target audiences. “Max gives Garant a brand […]

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  • Strengthen Your Relevancy as a CMO and Marketer – Part II: Shifting focus from ‘share of voice’ to ‘share of journey

    Strengthen Your Relevancy as a CMO and Marketer – Part II: Shifting focus from ‘share of voice’ to ‘share of journey

    Last week, our Senior Consultant, Phillip Jein, wrote a short guide on how to (re)define your role in the organization by better aligning your role, responsibilities and performance measures. This time, Phillip zooms in on why you should shift your mindset from focusing on ‘share of voice’ to aiming for ‘share of journey’. The companies that […]

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  • Strengthen Your Relevancy as a CMO and Marketer – Part I: How to (re)define your role and increase your impact

    The last month has shown just how resourceful companies can be in a moment of crisis. All around the globe, businesses have adapted and pivoted their production, business model and marketing machine at an unprecedented scale and speed. Helping both themselves, their customers and society as a whole. Still, with the global economy starring down […]

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  • Customer Journey i en nøddeskal

    Customer Journey i en nøddeskal

    Sunrise Session – Webinar – 23. april Customer Journey i en nøddeskal – på 1 time For mange marketingansvarlige på tværs af B2B og B2C står Customer Journey øverst på agendaen. Alligevel er der lang vej fra tanke til handling, da det er de færreste, som føler sig parate til at sætte arbejdet med kunderejsen […]

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  • Work Wherever, Whenever – Must Have Digital Tools for Remote Workers

    Work Wherever, Whenever – Must Have Digital Tools for Remote Workers

    When Danish Prime Minister Mette Frederiksen on Wednesday, March 11, presented the authorities’ strategy to reduce the Coronavirus spread in Denmark, we quickly took initiatives at Sunrise. We announced that the entire organization should work from home with immediate effect. Like everyone else, we have a responsibility to contain the possibility of the spread of […]

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  • Novafos Thinks It’s Time to Clean Up Your Water Supply

    Novafos Thinks It’s Time to Clean Up Your Water Supply

    Pesticides in our drinking water has been a subject of public concern for some time now. While pressure increases for politicians to take action, Novafos, a local waterworks based in the North of Sealand, is taking matters into its own hands to stop the use of pesticides. But how do you get people to make […]

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  • Premier Investors Start the Search for a New Brand Together with Sunrise

    In order to optimize its marketing efforts, Formuepleje has chosen Sunrise as its new creative and strategic agency. With more than 90 billion Danish kroner in assets under management and 12,000 investors, Formuepleje has, since its establishment in 1986, grown to become Denmark’s largest privately-owned and bank independent asset manager. Furthermore, Formuepleje is consistently rated […]

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  • Championing the Circular Economy Starts with Sales – New Story for a Pioneering Product

    Championing the Circular Economy Starts with Sales – New Story for a Pioneering Product

    The Danish cleantech company, Shark Solutions, has teamed up with Sunrise in order to better convey the unique and sustainable advantages of its solutions To help create awareness and tell the world about its unique and sustainable technology, Shark Solutions has partnered up with Sunrise. The first part of the collaboration will focus on developing […]

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  • Zleep Hotel’s Ambitious Growth Journey Calls for a New Sparring Partner

    Zleep Hotel’s Ambitious Growth Journey Calls for a New Sparring Partner

    Zleep Hotels has an ambitious growth strategy, both nationally and internationally, which is why it is important for the hotel chain to set a new direction for its marketing activities in the future. To help with this task, Zleep Hotels has chosen to partner up with Sunrise. Sunrise will be responsible for Zleep Hotels’ overall […]

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  • Delivering Top Line Innovation for a Retail Giant

    Delivering Top Line Innovation for a Retail Giant

    As part of an ambitious growth strategy, the country’s largest retailer of carpets, flooring, curtains and tiles, Garant, launched a pitch to find a new agency that would be prepared to meet its objectives. The opportunity was given to Sunrise, that has now been tasked with helping to raise top line through a revitalization of […]

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  • From Chile to Denmark – South American Brand Meets Scandinavian Strategy

    From Chile to Denmark – South American Brand Meets Scandinavian Strategy

    Concha y Toro is the largest producer of wines from Latin America, one of the global market leaders within the winery industry and as of 2020 a new client here at Sunrise. In December Concha y Toro’s global team decided to partner with Sunrise for its strategic and creative marketing initiatives in Denmark. Starting in […]

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  • Start Your Customer Journey with New White Paper from Sunrise

    Start Your Customer Journey with New White Paper from Sunrise

    A new white paper by Sunrise “Customer Journey – From Thought to Action” cuts through the hype of the customer journey and addresses why marketing executives across both B2B and B2C industries find it both relevant and challenging furthermore, it details the steps companies can take to get started with the customer journey, illustrated with […]

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  • Prepare Your B2B Brand for Digitalization and Disruption

    Prepare Your B2B Brand for Digitalization and Disruption

    Effective B2B brand platforms must reach beyond the realms of marketing communication and consider the bigger picture of today’s B2B landscape, digitalization and customer behaviour. Not forgetting that great, emotional ideas still pack a punch. Sunrise CCO & Co-owner, Mikkel Heideby explains how, with the right strategic approach, creative execution and implementation, B2B brand platforms […]

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  • How to Win Awards – A “tight and striking” Script Says EKKO

    How to Win Awards – A “tight and striking” Script Says EKKO

    Welcome Home for Børnecancerfonden has won Best Screenplay at the EKKO Shortlist Awards 2019. The film written by Janus Maybom Jauch in collaboration with Director Laurits Munch-Petersen, shows the huge and varied impact cancer has on children and families living with the disease. Jauch’s creative idea and execution reflects the scale of this impact with an […]

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  • Put your Customers in the Picture – Sharp Christmas Campaign for nemlig.com

    Put your Customers in the Picture – Sharp Christmas Campaign for nemlig.com

    nemlig.com recently launched a new Christmas commercial continuing its communication concept: “Mere tid til livet” – this time reminding us what’s really important around Christmas by using the Danes’ own memories caught on camera. Christmas reminds us all about the importance of making time for our nearest and dearest – and because of the busyness […]

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  • Jury duty at DDA

    Jury duty at DDA

    The purpose of the Danish Digital Award is to showcase and highlight the most inspiring, effective and well-crafted digital solutions that advance or support a company or organization’s business activities. In order to determine the best work, 140 marketing, PR, communication and advertising experts have been selected to sit on the panel. Together, they will […]

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  • Sunrise and Børnecancerfonden is nominated for Best Screenplay

    Sunrise and Børnecancerfonden is nominated for Best Screenplay

    Every day Børnecancerfonden, the Child Cancer Foundation, supports research and provides strength to families effected by child cancer. And for this reason it was an honour when Børnecancerfonden asked us to make them a film. Every time we share the film and every time the film is shortlisted for national and internal awards (luckily multiple […]

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  • Helping Specsavers in Nothern Europe

    Helping Specsavers in Nothern Europe

    Specsavers has been a family-run business for over 30 years, working together with their store partners to provide the best value optometry, audiology and other healthcare services for their customers. In Denmark, the company is known under the Louis Nielsen brand name. You’ll find Specsavers in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, […]

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  • Optimising digital presence for Norva24

    Optimising digital presence for Norva24

    Norva24 is the Norwegian and Danish market leader within certain infrastructure maintenance niches, including sewer service, pipe inspection, tank cleaning and industrial maintenance services. Norva24 employs approximately 500 employees and has annual turnover in excess of NOK 800 million. Norva24 is a portfolio company of Valedo Partners. The company, founded in 2015, was created through […]

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  • New communication concept for nemlig.com

    New communication concept for nemlig.com

    nemlig.com recently launched its new campaign “Mere tid til livet” featuring Silas Holst, Le Gammeltoft and Ditte Julie Jensen – and the feedback from customers has already been overwhelmingly positive. An insight driven communication concept Time is in short supply for modern Danish families who struggle to balance work, family and friends. As a consequence, […]

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  • Sunrise chosen for new Danish Cancer Society campaign

    Sunrise chosen for new Danish Cancer Society campaign

    Raising awareness about the link between cancer and being overweight Too few Danes are aware that being overweight is a major risk factor for developing cancer – and this is despite the fact that almost 50% of the Danish population is already overweight. Sadly, if the trend continues at the current rate, this figure will increase […]

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  • Sunrise to speak at CMO Challenges 2019: How to work with the customer journey

    Sunrise to speak at CMO Challenges 2019: How to work with the customer journey

    In collaboration with Dansk Markedsføring, Sunrise returns to CMO Challenges 2019 to share our experiences and approach to the customer journey. CMO Challenges is a combination of incisive and relevant keynote speakers, committed participants and professional partners who meet and discuss the challenges and opportunities within the discipline of marketing. Lisbet Jantzen, Director of Customer […]

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  • From Arkitektgruppen to AG Gruppen

    From Arkitektgruppen to AG Gruppen

    The Danish property development company Arkitektgruppen recently changed its name to AG Gruppen A/S. The commercial transition agency Sunrise helped AG Gruppen with an upgraded marketing platform as a part of the new strategic direction. The acknowledged Danish property development company, Arkitektgruppen, recently changed its name to AG Gruppen A/S. The change is part of […]

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  • Ambitious expansion plans and a new agency

    Ambitious expansion plans and a new agency

    The Whole Company has teamed up with the commercial transition agency Sunrise, which will be responsible for the marketing strategy across the company’s entire brand portfolio, consisting of a number of Denmark’s most prominent FMCG-brands. The Danish-owned holding company, The Whole Company, is a “house of brands” with a focus on FMCG and owns brands such as […]

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