Have you ever felt disconnected from your customers? You are supposed to understand what your customers like and don’t like – but in the everyday bustle, focus can sometimes shift to your own wants and needs. This can lead to irrelevant messaging and your customers feeling neither seen nor heard. In the end, you may find yourself in the middle of a break up.
So how can you make sure that you never reach this breaking point?
While you may already use an email marketing system, it’s worth assessing what it offers and how you use it.
Is it a cheap system that limits your options? Or is it a rocket ship limited by your resources? Do you send out newsletters and regular campaigns but don’t segment your messages? Do you collect data on customers and potential customers but fail to properly analyse it?
Whatever the situation, you want to be certain that your platform allows you to harvest the full potential of email marketing. The right platform helps you deliver the right message, to the right person, at the right time, leading you to connect with your customers in a way that increases loyalty and ensures retention.
Klaviyo is a marketing automation system developed specifically for e-commerce companies.
When customers browse an e-commerce site, they leave behind digital footprints – better known as customer data. Klaviyo allows you to pick up on these footprints and easily use them to personalise your marketing.
Klaviyo is particularly adept at predicting customer behaviour and buying patterns. Among other information, the platform provides an estimate of the next time a customer is likely to buy from you, as well as the overall lifetime value of each customer. Klaviyo suggests the best time for running an email campaign based on these predictions, making it easier for you to tailor your marketing approach to increase sales.
Segmentation and automation are the two areas that make Klaviyo a game changer.
The platform offers precise segmentation of your emails to ensure relevant messaging to specific customer groups. For example, you can customise messages to target those who spend more than 2.000 DKK on average, or those who complete purchases only when given a discount.
When it comes to automation, Klaviyo gives you plenty of advanced flows and triggers that can be programmed to react to online customer behaviour and data. Perhaps most importantly, Klaviyo promises you a well-oiled marketing machine running day and night, so you can devote more time and energy to other business areas that also need attention for your company to grow.