CandyKing picks Sunrise to launch new universe in Denmark

The leading pick & mix-brand in the Nordics and the UK, CandyKing has chosen Sunrise as their new strategic and creative agency partner. The partnership kicks off with the task of bringing CandyKing’s vibrant new universe to Danish consumers.

Welcome CandyKing

“We are currently rolling out our new universe in stores and supermarkets all over Denmark”, says Pernille Sørensen, Trade Marketing Manager for CandyKing Denmark at Cloetta. “We needed a partner with a strong digital and creative understanding to give life to our universe here and now, but one that also has the seniority to work with us on a longer term and challenge us on a more strategic level. We’re glad to have found that in the dedicated Sunrise team and we can already say that we enjoy working together.” 

Started in June 2021, the collaboration between CandyKing and Sunrise includes creative projects, such as campaign bursts, as well as more strategic initiatives. This combination, according to Associate Partner and Head of Social, Christoffer Kleding, makes the partnership extra exciting.

“We enjoy a great chemistry with CandyKing and are thrilled to be onboard this project. It is no secret that CandyKing’s playful universe opens space for a lot of creative maneuvers, which of course is fun and exciting. Simultaneously, CandyKing’s future goals are ambitious, making this collaboration greatly motivating from a strategic perspective as well.”

CandyKing was founded in 1984 and bought by Cloetta in 2017.