From Chile to Denmark – South American Brand Meets Scandinavian Strategy

Concha y Toro is the largest producer of wines from Latin America, one of the global market leaders within the winery industry and as of 2020 a new client here at Sunrise.

 

In December Concha y Toro’s global team decided to partner with Sunrise for its strategic and creative marketing initiatives in Denmark.

Starting in January, Sunrise and Concha y Toro will together communicate the three wine brands, Casillero del Diablo, Trivento and 1000 Stories in Denmark in a new and unique way that resonates with Danish audience – mainly on digital platforms including social media.

 

“We’re excited to be working with Concha y Toro’s global team. Not only do they have a great history and house several well-known wine brands, they are also ambitious, digitally curious and want to take the next step with their marketing initiatives”, says Christoffer Kleding, Head of Social Media & Digital Transformation, who continues,

“From the very first meeting we had great chemistry and a mutual strategic agreement to be digitally driven and focus on both short-term and long-term goals. We look forward to working closely together with Concha y Toro and to creating communication that matters for Danish audiences, leading to a strong commercial effect on behalf of all three brands.”

Do you want to hear more?
Contact Head of Social Media & Digital Transformation
Christoffer Kleding
+45 50 13 13 13 or chk@sunrise.dk

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