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Last week nemlig.com launched their new campaign “OneClickDinner” to rave reviews from customers on social media, who got to give their say on the latest campaign from the popular online retailer.
A brave question
Not many brands would dare to ask their customers what they think about their campaign in today’s social media landscape. However, that’s exactly what nemlig.com did last week on Facebook when they launched their new “OneClickDinner” campaign. The feedback from customers was overwhelmingly positive, with comments such as “Lovely campaign. Perfectly showing an everyday situation in the kitchen”, “I think it is very cute. Puts a smile on my lips” and “I think it is fun without being tacky”. Read more comments here.
A born digital campaign
The entire campaign was created for social media and tailored to the audience’s online behaviour: Film content for social media, banner marketing and data collection via nemlig.com. To further boost the campaign, all film content was produced for television as well.
Dinner with a single click
The idea was to create a campaign that could gather three of nemlig.com’s product categories under one umbrella; recipe boxes, recipes and ready meals. Creative Director at Sunrise, Janus Jauch, explains: “Most Danes have a busy and hectic lifestyle. All statistics point to the fact, but you don’t need to look much further than at your own life: Job, children, activities and all the everyday tasks. Nemlig.com’s OneClickDinner provides you with a shortcut to a decent meal on busy days – without compromising on taste and quality. It only takes a single click to get everything you need, delivered right to the door.”
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