The reality and recommendations // What’s on the CMO’s mind?

The report highlights the issues that are most top of mind for CMOs in marketing departments with 3-20 employees across a broad range of industries, such as:

• the customer journey
• Data & insights
• Brand strategy
• Go-to-market strategy
• Marketing automation

The insights provide the reader with an understanding of the reality, marketing departments are facing. Finally, the report contains recommendations on how to start working with the key marketing issues in 2018.