What are the challenges & key agendas for CMOs in 2018?

A study conducted in collaboration between Sunrise and UserTribe investigates the current affairs and challenges of CMOs of small and mid-sized companies in Denmark.

The reality and recommendations // What’s on the CMO’s mind?

The report highlights the issues that are most top of mind for CMOs in marketing departments with 3-20 employees across a broad range of industries, such as:

  • the customer journey
  • Data & insights
  • Brand strategy
  • Go-to-market strategy
  • Marketing automation

The insights provide the reader with an understanding of the reality, marketing departments are facing. Finally, the report contains recommendations on how to start working with the key marketing issues in 2018.

By downloading this report, you allow Sunrise to contact you with future relevant information.

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