One of the companies that has made use of the ReBoost initiative is Eltronic Group. Eltronic Group is headquartered in Hedensted, where the company Eltronic was founded in 2000. Today, Eltronic Group consists of a number of highly specialized technology companies, all of whom share a common business platform. Today Eltronic Group employs approx. 500 employees across a wide range of disciplines primarily within engineering and technology.
“For a long time we have talked about having to sharpen our core story and digital strategy across our companies in Eltronic Group. A quite comprehensive task. However, as a typical B2B company, we often consider sales and marketing investments to be just that – investments. Something you hope will turn into good business in the long run,” explains Jesper Rantala, Vice President at Eltronic Data Intelligence, and continues:
“When we were presented with ReBoost, we saw the possibility of initiating these essential projects now instead of postponing them quarter after quarter. Of course, this also required Sunrise to have the right skills for the task, but we were quickly convinced in their abilities, as they could showcase a tried and tested analytical approach as well as a documented understanding of working with complex b2b companies. Now we are in full swing and there is no doubt that the ReBoost initiative helped make the difference.”