What would you do with more time?
With an extra three hours a week you could do a lot; destress with a run, read to your kids, indulge in a favourite hobby or simply slouch on the sofa. In essence, you get more time for all the valuable things – and the best thing is that you get to decide what you want to do with the extra time that nemlig.com gives you. The creative idea centres on this insight, articulated through the communication concept: “Mere tid til livet”.
An influencer driven kick off
Launching the new communication concept for nemlig.com a fresh, contemporary tonality presented the authentic lives of three key Danish influencers, all with children, demanding careers and a desire for more time during everyday life. Silas Holst, Le Gammeltoft and Ditte Julie Jensen were ideal ambassadors for nemlig.com and were all keen on giving an insight into their personal lives, helping convey the message in a reliable and relatable way.