B2B | Lactosan

Lactosan – A rebrand beyond compare to conquer market share


As the inventor of cheese powders back in 1951,  Lactosan’s products are the secret ingredient used by leading food companies around the globe. These products are used as a taste and flavor enhancer in many of our favorite foods such as biscuits, snacks, dips, desserts and beyond. To further strengthen its global positioning and fuel market growth, Lactosan teamed up with Sunrise to revamp its product portfolio and create a new digital platform.


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With a constant eye on R&D Lactosan has propelled itself to the forefront of the industry. This has led to many innovations such as the groundbreaking product Natural Culinary Boosters® that provides revolutionary multifunctional benefits within completely new application areas.

The challenge for this exciting and ambitious project was to transform the position, value proposition and whole identity of the product portfolio with the aim to tell a simplified, compelling, and potent story about how Lactosan brings value to its customers. A story that would create a clearer distinction and synergy across the product portfolio while fitting in more coherently with the overall corporate brand. This would enable the new concept to optimize future campaigns and platforms aiming to boost sales.


Through thorough research it became apparent that a larger transformation narrative could be employed. The idea was to shift the focus to the craftmanship of Lactosan’s customers and their products. By making Lactosan’s customers the hero, Lactosan can show its commitment to its customers’ success. The new product concepts and website were brought to life though an immersive, distinct, and bold photo style and visual palette that demanded attention and set Lactosan apart from the competition.


With a full revamp of the positioning and concept across its product portfolio, accompanying marketing campaign, and new digital platform, Lactosan is prepared to ramp up its marketing activities, helping the brand and its distributors to sell Lactosan products even more effectively and efficiently in a highly competitive global market.

We know which of our products work well in the market and that our clients are happy with them. And even though, we know a lot about cheese powder, we needed a partner that could help us shake things up creatively and conceptually – while helping us meet our commercial goals. Elevating our marketing to match our products adds true value for our customers. Sunrise has showed us how they understand our business and the complexity of our products, and enabled us to deliver a completely new brand and marketing experience to our global audience, that sets us apart from the competition.

– Jesper Olsen, Sales & Marketing Director at Lactosan

Do you want to hear more?
Associate Partner
Phillip Jein
+45 25 48 93 18 or pj@sunrise.dk

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