Revitalising the Brand Identity and Digital Presence of a Global Market Leader
Beck, a pioneer in the seafood-packaging sector, has long been recognized for its industry-leading solutionsthat ensure food quality and freshness. To maintain its global leadership in the industry and support its expansion goals, Beck sought to modernise its brand identity and enhance its digital presence.
Our team collaborated closely with Beck to develop a new brand platform, visual identity and corporate website that aligns with their strategic vision and growth aspirations.
Challenge
Beck faced the challenge of evolving its brand to better reflect its market-leading presence, innovative capabilities and global reach. The company needed to transition from a traditional, product-focused identity to a more modern, customer-centric brand to better resonate with a broader international audience. Additionally, Beck’s website was no longer sufficient for their ambitious growth plans, lacking both the visual appeal and functionality needed to effectively inspire and engage new customers. This challenge required a comprehensive approach that could not only refresh Beck’s brand image, but also revitalise its digital presence to support short-term commercial goals and long-term brand positioning.
Solution
Sunrise initiated a thorough analysis of Beck’s existing brand and market position, focusing on brand platform and CVI development, as well as the website revamp.
We worked with Beck to develop an entirely new brand platform and CVI. This included a new logo, updated typography, refined colour scheme and the creation of design assets that convey Beck’s commitment to innovation, sustainability and quality. A new brand narrative and key messages were crafted to emphasise Beck’s expertise and customer-centric approach, ensuring the brand would appeal to a global market and potential new product expansions.
Based on the revitalized brand, Sunrise designed and developed a new corporate website that serves as the digital cornerstone of the company. The website features a modern, user-friendly interface with enhanced functionality, making it easier for customers to explore product offerings and engage with the company. The design elements were aligned with the new CVI, creating a cohesive and impactful online experience.
Result
Beck now boasts a modern and scalable brand identity that clearly communicates its value proposition to both existing and potential customers. With a unique and recognisable brand, Beck clearly stands out in the seafood packaging industry. The revitalized brand and digital presence not only support Beck’s current business objectives, but also positions the company for sustainable growth in the future.
