How to brand biogas without any greenwashing
Danish Bio Commodities (DBC) is a Danish company specialized in consultancy and investment within the field of biogas production. Furthermore, DBC is engaged in trading the green certificates connected to biogas (renewable energy certificates). The company was established in 2019, and today it is owned by Vestjyllands Andel, Jysk Energi and Langfristet Erhvervsfinansiering.
Challenge
As part of their natural growth journey, DBC wanted to update and strengthen their brand platform. While the company held strong potential, its strategic foundation wasn’t fully aligned with its ambitions – and the brand didn’t reflect who DBC truly was, nor where it was headed.
To attract future equity partners, customers, and employees, DBC needed a brand that was modern and distinctive – yet still rooted in their heritage and the biogas category.
Solution
We began by conducting an in-depth insight study that included interviews with owners, management, employees, and close collaborators. Combined with a thorough market and competitor analysis, this laid the foundation for a new brand platform including everything from a brand story to a new visual identity.
The platform was built on the synergy between two core characteristics of DBC: their integrity and expertise, and their forward-looking drive and passion. By balancing these qualities, we developed a communication strategy aimed at resonating with future investors, customers, and talent.
Result
From the very start, Danish Bio Commodities made their mark and stood out from the competitors, not by idealistic green clichés, but by a clear desire to drive real change. That gave them a strong story. Now, they just needed to tell it. And we helped them do exactly that.
We created the payoff “Energi til forandring” (Energy to change), and with this line as our guiding principle, we developed a strong and simple communication concept. We also created a new visual identity, that made DBC stand out, but without cutting the link to the company’s heritage as well as the product category. The communication concept and the visual identity was used to create a new website, sales presentations and more.
Now, Danish Bio Commodities has a brand- and communication platform and a website that match the actual company today – and express their ambitions for the future.
