B2B | The Mary Foundation

The Mary Foundation: Fighting Social Isolation via Social Media


Founded by Her Royal Highness Crown Princess Mary, The Mary Foundation aims to fight social isolation based on the belief that everyone has the right to belong. The foundation promotes knowledge, breaks down taboos and creates awareness as well as potential solutions within the areas of ‘bullying and well-being’, ‘domestic violence’, and ‘loneliness’. It aims to create hope and a better life for those who feel alone, by creating greater understanding and tolerance among the communities it works with. Sunrise was on hand to help with this mission with thorough social media consultancy, strategy and relevant content execution.

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The Mary Foundation has a good reputation, but there was still a need to create greater public engagement and get people to know what the foundation stands for. Having developed a new communications strategy focusing on strengthening its market position and increasing awareness of its core messages, now was the time for the Mary Foundation to step up its marketing efforts.

It was decided that social media should be the main channel of communication, and Sunrise was chosen as the agency partner to get the conversation going.


In close collaboration with The Mary Foundation, Sunrise developed a social media strategy that supported the overall communications strategy of the organization, as well as becoming a regular ‘consultancy partner’. The best results are always achieved through close collaboration, so Sunrise began the process of investigation into The Mary Foundation’s challenges, navigation of the solution and creation of the relevant content.

Sunrise helped The Mary Foundation with:

  • Developing a social media strategy
  • Campaign planning
  • Creating a structured content strategy for each of the focus areas
  • Media planning and management
  • Ongoing consulting and handling of its social media across all accounts


The results speak for themselves and have achieved greater reach and engagement for The Mary Foundation:

  • Increase in followers on Instagram by 300%
  • An average organic reach of 165,600
  • An average organic engagement rate of 4.5%
  • More than 200 participating schools in ‘Mediekonkurrencen 2021’ – an all time record!

Do you want to hear more?
Senior Digital Consultant
Sara Lockhart Gammelgaard

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