About Dixa

Dixa is a global customer service tech company based in Copenhagen, Denmark. Its mission is, “To create friendships between brands and their customers, break down technology silos and eliminate bad customer service.”

Since its global launch in 2018, Dixa has become one of Scandinavia’s fastest-growing SaaS companies with established offices in Denmark, UK and Ukraine. The company raised $14M in Series A funding and is trusted by customers in 20+ countries

The Challenge

As a booming tech start-up, Dixa needed to accelerate its global social media efforts quickly. Therefore, the company teamed up with Sunrise and their experienced Digital/Social team to collaborate and swiftly build a framework for their social media presence that was scalable, as well as easy to work with for Dixa’s own marketing- and brand design team.

• Dixa needed to accelerate their social media marketing efforts to keep up with the organization’s dynamic growth
• The company wanted to collaborate with an experienced team to build a social media framework mainly for its content production that created more efficiency and was scalable
• It was important for Dixa to involve their entire organisation in the development of the framework to create even stronger synergies and alignment between their marketing team and design team

The Solution

When Sunrise and Dixa teamed up we realized that to create a scalable framework for Dixa’s social media content production and to build a bridge between the marketing and design team, it required a rethinking of traditional social media guidelines.

Instead of creating a high-level social media strategy, a tone-of-voice and a visual guideline, we cooperated with Dixa to map their advanced social media marketing approach. Together, we created a set of specific guidelines for each asset category they need now and for those to come in the future.