The Danes love Christmas but are afraid of change, especially when it comes to holiday traditions. Since Christmas at ZOO has only been a reality for two years it’s a relatively new event compared to the many competing attractions and events in December.
Therefore, the challenge for ZOO was to get the traditional Danes, who tend to do the same thing every Christmas, to visit ZOO and make it part of their Christmas tradition.
The challenge required a solution that both presented and conveyed all the unique things about Christmas at ZOO, and communicated ZOO’s annual cards and gift cards as the perfect gift ideas for Christmas.