Sales
Excellence
Jonathan Riis Gilmartin
Partner, CRM & Activation
jrg@sunrise.dk
Are your marketing and sales teams working together in a unified system, actively supporting each other’s efforts to drive business growth?
When leads don’t convert, it’s time to rethink the setup
We help companies build scalable and effective sales strategies that bridge the gap between marketing and sales.
If your current setup makes it hard to scale, if leads from marketing don’t lead to value for sales, or if forecasting future revenue feels uncertain — we’re here to help.
Our Sales Excellence advisory focuses on designing the right model for your organization. We work closely with your team to define a structured sales process that’s aligned with your marketing efforts to turn leads into opportunities and opportunities into wins.
From lead qualification and pipeline design to handover models and forecasting, we can help you build a setup that creates clarity, efficiency and growth.
We help organizations fix the sales-marketing gap with a scalable strategy
What can Sunrise do for you?
Sales pipeline & sales framework
Create clear, step-by-step pipelines that structure the sales process from first contact to closed deal – making it easier for you to manage, measure and scale.
Lead scoring
Develop lead scoring models to help your team prioritize the right leads, so sales spends more time where it matters most.
Forecasting frameworks
Build simple, reliable models that give you better visibility into future revenue – helping you plan, predict and grow with confidence.
How we build sales excellence via structure, clarity and follow-through
Identify the main issue
We start by uncovering what’s holding your sales setup back.
For many organizations, the symptoms are familiar:
– Sales teams don’t use the CRM system.
– Marketing hands over leads, but sales doesn’t follow up.
– The leads are low quality, or perceived that way.
– There’s no shared understanding of how to use the pipeline.
– Everyone follows their own sales process with no common structure.
We dig into the root causes by analyzing your current sales and marketing setup, interviewing key people and identifying misalignments that block growth.
Design the action plan
Once the core issues are clear, we co-create a tailored solution. We map out the ideal sales process, define handover points between marketing and sales, and build a model that’s scalable and easy to follow.
This includes:
– Structuring the sales pipeline with clear stages.
– Implementing lead scoring to prioritize quality leads.
– Creating a common sales language and process across teams.
– Building a forecasting framework that supports strategic decisions.
The plan is always hands-on, realistic and ready to implement.
Training & anchoring
To make the strategy stick, we turn the plan into action with targeted workshops and training. We ensure your teams understand the new setup and are confident in using it.
We involve key stakeholders early to create ownership and we support your team in embedding the new model into daily routines. Whether it’s training in pipeline handling, using lead scores or running forecast reviews, we make sure everyone is aligned and equipped to succeed.
Explore selected cases of how we helped our clients with sales excellence
Want to know more?
Get in touch with our experts in Sales Excellence
