One of Scandinavia’s foremost experts on HubSpot, Jonathan Riis Gilmartin is Partner & Head of Activation at Sunrise, where he leads one of the agency’s most advanced and commercially impactful units. A globally certified HubSpot trainer—one of the youngest ever—Jonathan has built a powerhouse team delivering intelligent automation, scalable lead nurturing, and data-driven revenue growth.
With deep expertise in CRM, marketing automation, inbound marketing, and sales enablement, he helps organizations transform fragmented systems into cohesive, high-performing revenue engines. Since joining Sunrise in 2020, Jonathan has led major implementations across CRM, ERP, and e-commerce platforms like Shopify—delivering measurable impact for brands such as FRAMA and Copenhagen Capacity.
At the core of Jonathan’s approach is a strong commercial mindset. With a deep understanding of modern B2B sales processes, he designs and deploys systems that empower sales teams with the right tools, data, and content to close deals faster and more effectively. His work in sales enablement bridges strategy and technology—helping marketing and sales functions align around shared KPIs and streamlined workflows.
Promoted to Partner in 2023, Jonathan is known for turning complex operational and technical challenges into clear, actionable solutions that accelerate growth and performance.
Strategic, technically fluent, and commercially sharp, Jonathan empowers ambitious organizations to modernize their marketing and sales infrastructure—and drive sustainable, scalable success.