Meet

the

team

The Commercial Transition Team. All experts. Diverse fields and backgrounds. One thing in common: Elevating brands and people.

All Creatives CRM Digital Insights Management Project management Social
Simon Hertz Partner & CEO
Mikkel Heideby Partner & CCO
A trusted advisor to C-level leaders, our senior marketing expert brings over 20 years of experience helping ambitious companies align marketing with business strategy. As co-owner of Sunrise A/S, he has guided executive teams at some of Denmark’s most recognized brands—such as TDC, Bodum, DFDS, Specsavers, VIPP, Accura Meyers etc—delivering impactful, data-driven marketing that fuels growth. Known for building scalable marketing infrastructures and driving multichannel success, his work has earned numerous national and international awards for effectiveness and creativity. Strategic, digital-savvy, and commercially focused, he turns complex challenges into actionable marketing solutions that move the business forward.
Lars Egtoft Partner & CFO
Katrine Nordgaard Partner, Insights & Strategy
Christoffer Kleding Partner, Content & Activation
Jonathan Riis Gilmartin Partner, CRM & Activation
One of Scandinavia’s foremost experts on HubSpot, Jonathan Riis Gilmartin is Partner & Head of Activation at Sunrise, where he leads one of the agency’s most advanced and commercially impactful units. A globally certified HubSpot trainer—one of the youngest ever—Jonathan has built a powerhouse team delivering intelligent automation, scalable lead nurturing, and data-driven revenue growth. With deep expertise in CRM, marketing automation, inbound marketing, and sales enablement, he helps organizations transform fragmented systems into cohesive, high-performing revenue engines. Since joining Sunrise in 2020, Jonathan has led major implementations across CRM, ERP, and e-commerce platforms like Shopify—delivering measurable impact for brands such as FRAMA and Copenhagen Capacity. At the core of Jonathan’s approach is a strong commercial mindset. With a deep understanding of modern B2B sales processes, he designs and deploys systems that empower sales teams with the right tools, data, and content to close deals faster and more effectively. His work in sales enablement bridges strategy and technology—helping marketing and sales functions align around shared KPIs and streamlined workflows. Promoted to Partner in 2023, Jonathan is known for turning complex operational and technical challenges into clear, actionable solutions that accelerate growth and performance. Strategic, technically fluent, and commercially sharp, Jonathan empowers ambitious organizations to modernize their marketing and sales infrastructure—and drive sustainable, scalable success.
Louise Kristiansen Associate Partner, Project Management
Jan Stistrup Boas Creative Director
Christina Pearl Heldt Hamø Senior, AI Adoption and System Designer
Steffen Buhl Borgstrøm Director, Tech & CRM
Mathias Holsaae Sales Director
Malene Illum Senior Consultant, Qualitative Insights
Thea Hedegaard Møller Senior Consultant, Insights & Strategy
Christian Cornelius Nielsen Consultant, CRM & Activation
Emma Wittendorff Senior Consultant, Content & Social Media
Lise Skakkebæk Larsen Senior Project Manager
Jakob Halkiær Larsen Content Creative
Therese Moulton Skaarup Art Director
Line Lassen Copywriter & Content Creator
Matias Kristensen Paid & Performance Specialist
Sofie Skovsby Associate Consultant, Insight & Strategy
Puk Ebsen (Maternity leave) Senior Consultant, Strategy
Mads Munk Pedersen Senior Consultant, CRM & Activation
Amalie Sophia Kildegaard Associate Consultant, Content & Social Media
Karl Beckman Senior Copywriter
Anne Mose Mortensen Senior Art Director / Designer
Stine Norreen Senior Copywriter
Bue Peitersen Creative Director
Sofie Steen Hansen Senior Project Manager
Emma Olsson Senior Project Manager
Jane Freiberg Senior Project Manager
Martin Hlavacka Senior Full Stack Developer
Sophia Blomstrøm Senior Controller
Ken Jørgensen Senior Full Stack Developer
Rebekka Lorenscheit Financial Controller
Victoria Vinkel Student, Legal and Finance
Louis Raben Assistant Consultant – Tech & Activation
Filip Fabian Assistant Consultant – Tech & Activation
Natasja Holst Office Manager

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