Customer

Insights

&

Segmentation

At Sunrise we believe that Customer Insights & Segmentation are pivotal aspects of modern marketing strategies, enabling businesses to understand and cater to their audience effectively.

Customer insights involve analyzing data to uncover behaviors, preferences, and trends among customers, derived from both qualitative and quantitative analysis. Qualitative analysis includes methods like focus groups, interviews, and open-ended surveys, providing in-depth understanding of customer motivations and attitudes. Quantitative analysis, on the other hand, involves statistical methods and numerical data from sources such as purchase history, online behavior, and social media interactions.

By combining these approaches Sunrise help companies gain a comprehensive view of customer behavior and can predict future actions, tailoring their offerings to meet customer needs. Segmentation divides the broader market into smaller, manageable groups based on shared characteristics such as demographics, psychographics, and buying habits.
 
This process allows our clients to target specific segments with personalized marketing messages and product offerings. Effective segmentation ensures that marketing efforts are more efficient and impactful, leading to higher customer satisfaction and loyalty. Together, customer insights and segmentation form a powerful combination that drives targeted marketing strategies, enhances customer experiences, and ultimately boosts business growth.

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Katrine Nordgaard

Partner & Head of Consulting kno@sunrise.dk

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