Content
Strategy
Christoffer Kleding
Partner, Content & Activation
chk@sunrise.dk
At Sunrise we believe that a Content Strategy are an essential pillars for driving brand engagement and achieving business goals.
IKKE LAVET ENDNU
Content Strategy focuses on the creation, distribution, and management of valuable content that attracts and retains customers. This includes blogs, videos, social media posts, and more, all tailored to provide relevant information and solve customer pain points. By aligning content with the overall marketing strategy, businesses can ensure consistency in messaging and maximize the impact of their campaigns.
Our effective content strategy not only enhances brand visibility but also builds trust and authority in the industry. Together, marketing and content strategies form a cohesive plan that drives customer engagement, nurtures leads, and ultimately boosts conversion rates and customer loyalty.
We help businesses develop effective content strategies that engage audiences, strengthen brand presence, and drive growth
What does a content strategy consist of?
Purpose and objectives
Defining the primary purpose and goals for social media presence (both organic and paid) to ensure a strategic and measurable approach.
Strategic business areas
Identifying key business areas and prioritizing content to align with business goals, ensuring maximum impact.
Segments
Defining the target audience and breaking it down into relevant segments to create personalized and effective communication
Medias (do’s and dont’s)
Establishing guidelines for engagement on relevant platforms – e.g., How do we act on LinkedIn? – to maintain consistency and credibility.
Content categories & concepts
Developing key content themes and concepts, including descriptions of topics, formats, and execution, to ensure engaging and structured content.
Tone of Voice
Defining tone-of-voice guidelines – How do we communicate on social media? – to create a recognizable and consistent brand personality.
Look and feel
Setting the visual direction – How do we present ourselves on social media? – to strengthen brand identity and recognition
Measurements and KPIs
Defining concrete KPIs – What are our goals, and how do we measure success? – to track performance and optimize efforts effectively.
How we work
Workshop
We facilitate a workshop for the client, where we collaboratively identify the key objectives and ambitions for their presence on social media. Through this process, we clarify the purpose of being active on these platforms and how it best supports their business goals. The insights from the workshop will form the foundation of the overall strategy.
Development and analyzing
Following this, the analysis phase begins, during which Sunrise spends 4-6 weeks developing a comprehensive strategy. This process includes an in-depth analysis of the target audience, market, and competitors to ensure that the strategy is both focused and effective.
Implementation & onboarding
When we deliver the strategy, we don’t just hand it over—we ensure a thorough handover and provide guidance on how to implement and integrate it into daily operations. It is essential to us that the client feels equipped with a tool that simplifies their work and helps elevate their business.
See how we helped our clients with Commercial & Brand Strategy
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