Commercial
&
Brand
Strategy
Katrine Nordgaard
Partner, Insights & Brand Strategy
kno@sunrise.dk
Do you need help defining a clear strategy to navigate challenges such as market expansion, lack of differentiation or brand development?
A well-defined Brand and Commercial strategy is essential for driving growth and business development
At Sunrise, we help businesses build strong brand platforms as a foundation for growth. We analyze internal perspectives, customer behavior, and the competitive landscape to define a clear market position, brand purpose, differentiation, and messaging that resonate both internally and externally. Our structured approach ensures internal alignment and consistency across all touchpoints, transforming brands into valuable assets that drive market preference.
Furthermore, we support sales & marketing in defining their commercial strategy. Through a structured co-creation process, we help determine where to play and how to win—identifying key initiatives, prioritizing, and assessing ROI to drive growth.
We help businesses develop a Marketing Organization Strategy to ensure marketing effectively supports business objectives. This includes defining departmental goals, key roles, processes, and initiatives that support these goals. By aligning the team and optimizing ways of working, marketing can increase commercial impact and support growth.
We help businesses implement
insights into their operations
What can Sunrise do for you?
Brand Platform
Positioning
Mapping out how a brand needs to be positioned in the market relative to competitors, based on key attributes and customer perceptions
Brand Story & Messaging
We develop the brand purpose, narrative, and messaging that ensure clarity, relevance, and a consistent tone of voice.
Corporate Visual Identity
We create a visual identity that serves as a strategic asset, shaping perception, building recognition, and driving business impact.
Commercial Strategy
Where to play and how to win
Defining where to play and how to win by identifying key initiatives, prioritizing efforts, and evaluating ROI to maximize growth
Impact / Effort prioritization
A decision-making tool to assess initiatives based on their potential impact versus the effort required, helping prioritize actions effectively.
Roadmap
A timeline-based plan that outlines key initiatives, milestones, and actions required to achieve strategic goals over time.
Marketing Organization Strategy
Goals & purpose
Structuring the marketing function to align with business objectives, ensuring clear roles, responsibilities, and collaboration across teams.
Roles, capabilities & KPI’s
A structured approach to defining actions, KPIs, deadlines, and responsibilities to align teams around strategic goals.
Processes & Initiatives
We define the right structures, processes, and goals to maximize impact—ensuring strategic alignment, operational efficiency, and a motivated team working toward shared success
When doing strategy, we believe in the effect of co-creation
Brand Platform – A strategy built with you, for you
We collaborate to define a brand’s purpose, positioning, and messaging, ensuring it reflects both internal aspirations and market realities. This engagement fosters internal ownership, making the brand a powerful driver of culture and growth
Commercial Strategy – A co-created roadmap that drives alignment and ownership
Through workshops and strategic dialogues, we co-create a commercial strategy that identifies the right market opportunities and winning tactics. This ensures buy-in across teams and a clear roadmap for execution.
Marketing Organization Strategy – An aligned team with a shared vision
We work hand in hand with marketing and leadership teams to shape a marketing function that supports business goals. By aligning roles, processes, and priorities together, we ensure the strategy is both effective and embraced by the organization.
See how we helped our clients with Commercial & Brand Strategy
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