Boosting Reputation and Creating a Customer and Performance-oriented Company
“My role is about two things,”
“Partly to boost understanding and create the conditions necessary to build our reputation and partly to create change towards a more customer and performance-oriented company. So, there is both a communications and marketing aspect to my role and, in addition, a managerial and HR aspect.
Therefore, it is an advantage that we have combined communication, marketing and HR. Because we can then think about both HR and communication together from the start when we put new activities into play. The 26 employees I have are divided into three departments: a department for communication and marketing, an HR department, and finally an internal services department with domestic and shared services”.