Campaign
Development
Christoffer Kleding
Partner, Content & Activation
chk@sunrise.dk
Does your campaign have a direction — or just a message?
Strong campaigns start with smart planning
Campaign development is the strategic process of turning insights and ideas into impactful, results-driven marketing campaigns that connect with your audience.
Effective campaign development starts with a clear plan. We begin by understanding your brand, goals, audience, and market context — laying the strategic foundation for a campaign that delivers.
From there, we define key messages, choose the right channels, set a timeline, and allocate budget to ensure optimal performance.
Every element is carefully mapped out, from creative direction to media planning, so the campaign runs smoothly and consistently across touchpoints. We monitor progress closely and adjust in real-time, ensuring your campaign stays on track and achieves measurable results.
We help businesses develop effective content strategies that engage audiences, strengthen brand presence, and drive growth
Campaign development always consists of four phases
1. Campaign concept
Defining the core idea, key message, and creative direction that bring the campaign to life.
2. Detailed planning
Structuring channels, timelines, budgets, and deliverables for a seamless rollout.
3. Production & booking
Creating campaign assets and securing media placements across relevant platforms.
4. Launch & reports
Executing the campaign, tracking performance, and delivering insights for optimisation.
Campaign planning orchestrates the campaign rollout to ensure alignment between communication, media, and objectives
Communication
In collaboration with your team, we define the campaign’s key messages, tone of voice, and creative direction — ensuring that communication is consistent, engaging, and aligned with your brand. We translate strategic goals into clear storytelling that connects with your target audience across all touchpoints.
Media
We work closely with you to identify the most effective media mix — across paid, owned, and earned channels. Together, we balance reach, frequency, and relevance to ensure the campaign lands where it matters. From digital and social to print and outdoor, we plan media that supports both visibility and conversion.
Objectives
We establish a shared understanding of what success looks like — whether it’s awareness, engagement, or lead generation. Objectives are clearly defined and tied to business outcomes, so that every step of the campaign can be measured, evaluated, and optimised in real time.
See how we helped our clients with Content strategies
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