The numbers may vary, but several surveys show that the adoption of dark mode among smartphone users is somewhere between 50-80%. That’s a substantial percentage – and the reasons as to why so many people are joining the dark side are also many.
The digital frontier has overtaken so much of both professional and private life over the past few decades that the average person now spends almost six hours and 55 minutes in front of a screen everyday. This means that screen time accounts for about 38-43% of our waking hours, which is likely more time than most people spend with friends and family.
Concerns about our stress levels, sleep patterns and eye health have been raised regarding the increased digital consumption. Blue light from our screens has been called out as a particular issue, as there are claims that it disrupts the production of melatonin, and thereby disturbs our natural sleep cycle. As a result, an increasing number of people are turning their devices to dark mode at night.
Dark mode is a display setting for smartphones that changes the interface’s colour palette to display content in high contrast using a light foreground on a dark background. Dark mode reduces the light emitted by screens while maintaining the minimum colour contrast ratios required for readability.
Dark mode is taking over our recipients’ settings and an increasing number have their settings switched to dark mode full time. Because dark mode changes the interface’s color palette, it might also affect the way your email design is displayed on your users’ devices.
As email marketers, we need to ensure that the emails our dark mode users receive are optimised for their viewing before hitting the ‘send’ button.
Head of Marketing Automation
CRM & Sales Enablement
+45 61 78 08 63