Always-on social media is a dynamic and continuous approach to engaging with audiences across various social platforms.

Unlike traditional, campaign-based methods, it emphasizes constant activity and interaction, ensuring your brand remains visible and relevant every day. This strategy involves regular content updates, real-time responses to customer inquiries, and active participation in trending conversations.

By maintaining a steady presence, businesses can foster deeper relationships with their audience, building trust and loyalty over time. Always-on social media allows for immediate feedback and insights, enabling brands to adapt quickly to changing market trends and customer preferences. It also provides ongoing opportunities to showcase brand personality, share user-generated content, and highlight behind-the-scenes moments, creating a more authentic connection with followers.

With this approach, your brand is not just seen occasionally but becomes a consistent part of your audience’s daily social media experience, driving continuous engagement and long-term growth.

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Christoffer Kleding

Partner & Senior Advisor, Activation

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