A Commercial Transition Agency

We are 100% privately-owned. Based in Copenhagen, we are known for developing lasting partnerships and creative concepts that bring long-term fame and success to our clients. Our aim is always to create solutions that make a big impact in the present, and an even bigger difference for you and your brand in the long run. That’s why we have a very clear purpose.

Our purpose

Elevating brands & people

What we do

We bridge sales and marketing to build brands for today and tomorrow.

Our mission

To be the preferred partner for companies facing a commercial transformation, and looking to tie sales and marketing together to create business results.

Our method

We believe that companies can’t make the creative leaps needed for growth without going beyond data analysis and gaining real customer insight. We are still insanely curious about people and what makes them tick. For us, that’s still the most important marketing question.

We do this through a data-driven method called INA. This method helps our clients move from complexity to simplicity, and enables them to make better, more informed decisions about their business and marketing.

Meet the management.

Mikkel Heideby CCO & Co-owner

+45 20 25 30 05

Simon Hertz CEO & Co-owner

+45 22 70 77 10

Lars Egtoft CFO & Co-owner

+45 23 20 00 23

Meet the team.

Katrine Nordgaard Partner & Head of Consulting

Christoffer Kleding Partner & Senior Advisor, Activation

Jonathan Riis Gilmartin Partner, & Senior Advisor, Activation

Janus Maybom Jauch Partner & Creative Director

Camilla Kornbeck Højlund Head of Activation & Senior Advisor

Louise Kristiansen Head of Project Management

Mikkel Søborg Creative Director

Carla Mathilde Larsson Consultant, Content & Social Media

Jan Stistrup Boas Senior Concept Developer

Sophia Blomstrøm Senior Controller (on maternity leave)

Puk Ebsen Senior Consultant

Christian Cornelius Nielsen Associate Consultant, CRM & Activation

Emma Wittendorff Senior Consultant, Content & Social Media

Jakob Halkiær Larsen Content Creative

Helene Pontoppidan Sales and Marketing Consultant

Matias Kristensen Paid & Performance Specialist

Malene Illum Senior Consultant, Qualitative Insights

Thea Hedegaard Møller Consultant

Simon Kragballe Senior Consultant, CRM & Activation

Frida Egtoft Office Manager

Mads Munk Pedersen Senior Consultant, CRM & Activation

Amalie Willems Consultant, Content & Activation

Maria Hougesen Consultant, Digital Experience

Karl Beckman Copywriter

Stine Norreen Senior Copywriter

Bue Peitersen Senior Copywriter

Anja Hviid Borning Senior Project Manager

Lise Skakkebæk Larsen Senior Project Manager

Cecilie Didrichsen Project Manager, Digital Experience

Jane Freiberg Senior Project Manager

Martin Hlavacka Full Stack Developer

Mathias Riisgaard Nielsen Consultant

Christina Pearl Heldt Hamø Senior UX & System Designer

Casper Lind Petersen Senior Consultant

Anki Hansen Designer & Art Director

Rune Høgsberg Senior Designer

Ken Jørgensen Developer

Rebekka Lorenscheit Student, Legal and Finance

Birte Højsager Art Director (on maternity leave)

Amalie Sørensen Consultant, Content & Social Media