Content
Strategy
Christoffer Kleding
Partner, Content & Activation
chk@sunrise.dk
Do you have a strategy for your content — or are you just publishing and hoping for the best?
Content that connects, converts and builds your brand
Content strategy is the foundation for creating content that works — not just content that fills space. It defines what to say, how to say it, and where and when to say it, all aligned with your business goals.
At Sunrise, we develop content strategies that are rooted in purpose and built to perform. We start by clarifying the why behind your content — the business objectives it should support and the strategic areas it should drive. From there, we define your key segments and tailor the strategy to meet their needs, behaviours, and expectations.
We map out what works across channels, including do’s and don’ts, and create clear content categories and creative concepts that guide production. Tone of voice, visual direction, and brand coherence are all defined to ensure consistency across platforms.
Finally, we align on how success is measured — from awareness to conversion — and set KPIs that give your content purpose and direction.
We help businesses develop effective content strategies that engage audiences, strengthen brand presence, and drive growth
What does a content strategy consist of?
Purpose and objectives
Defining the primary purpose and goals for social media presence (both organic and paid) to ensure a strategic and measurable approach.
Strategic business areas
Identifying key business areas and prioritizing content to align with business goals, ensuring maximum impact.
Segments
Defining the target audience and breaking it down into relevant segments to create personalized and effective communication.
Medias (do’s and dont’s)
Establishing guidelines for engagement on relevant platforms – e.g., How do we act on LinkedIn? – to maintain consistency and credibility.
Content categories & concepts
Developing key content themes and concepts, including descriptions of topics, formats, and execution, to ensure engaging and structured content.
Tone of Voice
Defining tone-of-voice guidelines – How do we communicate on social media? – to create a recognizable and consistent brand personality.
Look and feel
Setting the visual direction – How do we present ourselves on social media? – to strengthen brand identity and recognition
Measurements and KPIs
Defining concrete KPIs – What are our goals, and how do we measure success? – to track performance and optimize efforts effectively.
How we help build your content strategy step by step
Workshop
We facilitate a workshop with your team, where we collaboratively identify the key objectives and ambitions for your presence on social media. Through this process, we clarify the purpose of being active on these platforms and how it best supports your business goals. The insights from the workshop will form the foundation of the overall strategy.
Development and analyzing
Following the workshop, we develop the actual strategy, defining the strategic direction, key priorities, and how the brand should show up on social media. We build on the workshop insights and combine them with market and audience understanding to ensure the content strategy is clear, focused, and ready to activate.
Implementation & onboarding
When we deliver the strategy, we don’t just hand it over—we ensure a thorough handover and provide guidance on how to implement and integrate it into daily operations. It is essential to us that your team feels equipped with a tool that simplifies your work and helps elevate the business.
See how we helped our clients with Content strategies
Want to know more?
Get in touch with our experts in Content Strategy
