Paid Social Strategist, Activation
Copenhagen — Full-time
About the team
Activation at Sunrise TcTa is where business and brand strategy connect with content, creativity, media and tech. The team focuses on effectiveness — achieved through proven frameworks that align strategy and activation, driving measurable results for both Danish and international brands, mostly within the B2B sector. We believe tactics without strategic understanding never lead to real impact… and the other way around. That’s why we’re reshaping our setup to bring content, creative and media even closer to business and brand strategy.
About the role
We’re looking for a Paid Social Strategist to help set the direction for our paid media discipline within Activation together with the team and the management group. You’ll bridge performance and media with strategy and creativity, ensuring that every campaign and initiatives delivers on marketing and sales KPIs as well as strategic objectives across brand, marketing and comms. The role combines hands-on paid media management with strategic consultancy on LinkedIn and Meta. It’s a plus if you also have experience with HubSpot and enjoy collaborating closely with our Content, Tech and Brand Strategy specialists.
What you’ll do
- Plan, manage and optimise paid campaigns — primarily on LinkedIn and Meta.
- Translate business and brand strategies into actionable paid media plans that drive measurable results.
- Collaborate with Content, Tech and Brand Strategy specialists to ensure integrated execution.
- Advise clients on how paid, content and tech can strengthen marketing and sales effectiveness.
- Contribute to developing our paid frameworks and thought leadership within B2B activation.
What you’ll need
- 3–5 years of experience in paid media strategy and execution, preferably within B2B marketing.
- Proven experience managing LinkedIn Campaign Manager and Meta Business Suite.
- A strategic mindset with strong analytical and creative understanding.
- Confidence in client dialogue — able to advise senior stakeholders.
- Interest in cross-disciplinary collaboration and working closely with other specialists.
- Experience with HubSpot is a plus.
About Sunrise TcTa
Sunrise TcTa isn’t a large conglomerate agency with standardised processes. We’re a privately-owned boutique agency based in Copenhagen — independent, owner-led and built to create tailor-made strategic and creative solutions across B2B industries, often with an international footprint.
Our 30+ advisors and specialists span disciplines such as brand strategy, paid social, content, CRM, creative, copy, digital design and more. We work as one team — combining business thinking, creativity and craft to drive commercial results for our clients.
Transitions are never easy.
But they’re often necessary.
We specialise in the commercial ones.
Sunrise TcTa – Brand, Marketing & Commercial Strategy