Content
Strategy
&
Framework
Do you have a strategy for your content — or are you just publishing and hoping for the best?
Christoffer Kleding
Partner, Content & Activation
chk@sunrise.dk
Set the creative direction for your channels — so content is easy to produce, easy to measure, and distinct to your brand.
We work with brands, businesses and organisations to strengthen their activity on social media and other digital channels — moving from ad hoc ideas or low performance to a consistent setup, often focused on increasing visibility, reaching a larger audience, building a stronger and more credible presence, gaining more impact from the same investment in content production, and making it easier to manage day to day.
Our process ensures alignment between your content and business objectives.
From business objectives to content and media
Purpose and objectives
Defining the primary purpose and goals for social media presence (both organic and paid) to ensure a strategic and measurable approach.
Strategic business areas
Identifying key business areas and prioritizing content to align with business goals, ensuring maximum impact.
Segments
Defining the target audience and breaking it down into relevant segments to create personalized and effective communication
Medias (do’s and dont’s)
Establishing guidelines for engagement on relevant platforms – e.g., How do we act on LinkedIn? – to maintain consistency and credibility.
Content categories & concepts
Developing key content themes and concepts, including descriptions of topics, formats, and execution, to ensure engaging and structured content.
Tone of voice
Defining tone-of-voice guidelines – How do we communicate on social media? – to create a recognizable and consistent brand personality.
Look and feel
Setting the visual direction – How do we present ourselves on social media? – to strengthen brand identity and recognition
Measurements and KPIs
Defining concrete KPIs – What are our goals, and how do we measure success? – to track performance and optimize efforts effectively.
Some of the companies we helped
How we co-develop content strategies that actually get implemented.
Workshop and kick off
We facilitate a workshop with your team, where we collaboratively identify the key objectives and ambitions for your activity on social media and other channels. Through this process, we clarify the purpose of being active on these platforms and how it best supports your business goals. The insights from the workshop will form the foundation of the overall strategy.
Development and iterations
Following the workshop, we develop the actual strategy, defining the strategic direction, key priorities, and how the brand should show up on social media. We build on the workshop insights and combine them with market and audience understanding to ensure the content strategy is clear, focused, and ready to activate.
Implementation and onboarding
When we deliver the strategy, we don’t just hand it over—we ensure a thorough handover and provide guidance on how to implement and integrate it into daily operations. It is essential to us that your team feels equipped with a tool that simplifies your work and helps elevate the business.
See how we helped our clients with Content Strategy & Frameworks
Want to know more?
Get in touch with our experts in Content Strategy
