Commercial
&
Brand
Strategy
Katrine Nordgaard
Partner, Insights & Brand Strategy
kno@sunrise.dk
Do you need help defining a clear strategy to navigate challenges such as market expansion, lack of differentiation or brand development?
A well-defined commercial and brand strategy is essential to driving growth and business development
We help businesses build strong brand platforms that serve as a foundation for growth. By analyzing internal perspectives, customer behavior and the competitive landscape, we define a clear market position, brand purpose, differentiation and craft messages that resonate internally and externally. Our structured approach turns
brands into valuable assets that drive market preference.
Beyond branding, we empower sales and marketing teams to shape
their commercial strategy. Through a structured co-creation process,
we define where to play and how to win – identifying key initiatives,
setting priorities and evaluating ROI to accelerate growth.
We also help businesses optimize their marketing organization to ensure it supports overall business objectives. This includes defining goals, key roles, processes and initiatives that enhance efficiency and impact. By aligning teams and optimizing workflows, we enable marketing to drive greater commercial success.
We help businesses define their strategic foundation for growth
What can Sunrise do for you?
Brand Platform
Positioning
Map out how a brand (or product) needs to be positioned in the market relative to competitors based on key attributes and customer perceptions.
Brand Story & messaging
Develop brand purpose, narrative and core messaging that ensure clarity, relevance and a consistent tone of voice.
Corporate visual identity
Create visual identities that serve as a strategic asset – shaping perception, building recognition and driving business impact.
Commercial Strategy
Where to play and how to win
Clarify the core strategic choices around where to play and how to win, followed by defining key initiatives, prioritizing efforts and assessing ROI to drive sustainable growth.
Impact / effort prioritization
Help teams prioritize effectively, assessing initiatives based on their potential business value versus the effort required. This enables better decisions, clearer focus, and faster execution.
Roadmap
Define a clear, time-based roadmap that outlines key initiatives, milestones and actions for brand transitions – ensuring alignment and momentum toward goals over time.
Marketing Organization Strategy
Goals & purpose
Help structure the marketing organization to align with business objectives – establishing clear direction, purpose and collaboration across teams through defined roles and shared goals.
Roles, capabilities & KPI’s
Support marketing and sales teams in clarifying roles, capabilities and setting KPIs, ensuring everyone knows what to do, by when, and why, so efforts align with strategic priorities.
Processes & Initiatives
Help define the commercial activities needed to succeed, clarifying who owns what, how progress is tracked and how success is measured. This ensures focus, accountability, and momentum.
When working with strategy, we believe in the power of co-creation
Brand Platform: A strategy built with you, for you
We collaborate to define your brand’s purpose, positioning and messaging, ensuring it reflects both internal aspirations and market realities. This approach promotes internal ownership, making the brand a powerful driver of culture and growth.
Commercial strategy: Co-created direction, priorities and roadmap that drive alignment and ownership
Through workshops and strategic dialogues, we co-create a commercial strategy that identifies the right market opportunities and winning tactics. This ensures buy-in across teams and a clear roadmap for execution.
Marketing organization strategy: An aligned team with a shared vision
We work hand in hand with marketing and leadership teams to shape a marketing function that supports business goals. By aligning roles, processes and priorities together, we ensure the strategy is both effective and embraced by the organization.
Explore selected cases of how we have helped clients with commercial & brand strategy
Want to know more?
Get in touch with our experts in Commercial & Brand Strategy
