Campaign Planning & Activation

Campaign planning makes media buying and creative go hand in hand – for smoother execution and higher impact.

A campaign is, unlike always-on activities, when a brand, company or organisation invests significantly in media, creative (or both) over a concentrated period to stand out and create high impact that drives business results.  

Campaign planning is essential when launching a campaign, as it ensures everything is aligned before execution — so your campaign runs smoothly and delivers high impact and measurable effectiveness.  

We help businesses develop effective campaign plans that align messaging, optimize media use, and achieve strategic goals

01

Collaboratively identify the key objectives and ambitions for the campaign

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02

Build a strategic framework and select the right channels

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03

Develop an actionable campaign plan with creative direction and milestones

Campaign development always consists of four phases

Campaign concept

Defining the core idea, key message, and creative direction that bring the campaign to life.

Detailed communications & media plan

Mapping what to produce, where and when to run it — before content production and media booking starts.

Production & booking

Creating campaign assets and securing media placements across relevant platforms.

Launch & reports

Executing the campaign, tracking performance, and delivering insights for optimisation.

Campaign planning orchestrates the campaign rollout to ensure alignment between communication, media, and objectives

Communication

In collaboration with your team, we define the campaign’s key messages, tone of voice, and creative direction — ensuring that communication is consistent, engaging, and aligned with your brand. We translate strategic goals into clear storytelling that connects with your target audience across all touchpoints.

Media

We work closely with you to identify the most effective media mix — across paid, owned, and earned channels. Together, we balance reach, frequency, and relevance to ensure the campaign lands where it matters. From digital and social to print and outdoor, we plan media that supports both visibility and conversion.

Objectives

We establish a shared understanding of what success looks like — whether it’s awareness, engagement, or lead generation. Objectives are clearly defined and tied to business outcomes, so that every step of the campaign can be measured, evaluated, and optimised in real time.