Behind the scenes with Max

In the beginning of 2020 Sunrise helped the Danish retailer Garant develop a new brand platform. MAX, a new brand mascot was developed to rally behind. The new mascot aimed to translate Garant’s brand values, core competencies and value proposition into engaging and involving communication that connected with their target audiences.

“Max gives Garant a brand personality that can communicate with and engage the target audience. In creating Max, we started by looking at his personality – his looks needed to be a true reflection of his character. In that way, it has been an exciting and challenging task to actually build a character from the bottom up.”

But what does it take to develop a character such as Max?
Watch the process below.