Sunrise
launches
sub-brand
RiseB2B
Sunrise launches sub-brand RiseB2B
The launch of RiseB2B is a natural result of the fact that consultancy specifically on the HubSpot platform has become a core competence within Sunrise.
In recent years, Sunrise has built a strong business around HubSpot, maintaining daily dialogue with their team and becoming one of the highest-ranking partners in Denmark. Our own HubSpot team has onboarded more than 100 companies across various sectors and is currently working on projects in areas including property, tech, consultancy, manufacturing and logistics.
This specialisation is now being given an even clearer voice through its own sub-brand: RiseB2B.
This is not a new business, but a core competence that has grown large enough to deserve its own distinct place in the market – and now its own sub-brand.
“Sunrise is Sunrise. We primarily advise management on bridging the gap between business strategy and brand and marketing strategy, as well as execution – and that kind of advice naturally requires us not to be tied to a specific approach, solution or system from the outset, but to take a broader perspective. At the same time, we have significantly honed our expertise in HubSpot through our gradually increasing focus on B2B, and that work now deserves its own distinct voice in the market. We are gradually refining our positioning, and RiseB2B is the next step in that direction,” says Simon Hertz, CEO of Sunrise.
With RiseB2B, Sunrise is bringing together its strong HubSpot expertise under a specialised sub-brand, which will use HubSpot as a growth engine for companies in the property, tech, consultancy, manufacturing, finance, transport and logistics sectors.
“What these sectors have in common is that they often deal with lengthy decision-making processes, numerous stakeholders and complex data flows – and therefore require more than just generic CRM solutions if they are to create real business value”, explains Partner Jonathan Riis Gilmartin, who is responsible for the day-to-day development and growth of RiseB2B.
HubSpot for hele organisatHubSpot for the whole organisation
“RiseB2B is built around a simple premise: we need to shift the conversation from ‘implementing HubSpot’ to HubSpot as an accelerator for the way a business generates growth. This means that technical set-up, data structure, automation, reporting and adoption must be considered in conjunction with the industry, strategy and commercial objectives,” says Jonathan.
Additionally, HubSpot shouldn’t just be a system for marketing or sales. It should be a commercial platform that helps the entire organisation work in a more structured and data-driven way. For customer service, it’s about valuable insights, stronger processes and seamless customer journeys. For management, it’s about oversight, a basis for decision-making and a platform that supports growth.
RiseB2B isn’t starting from scratch. The sub-brand builds on more than 100 HubSpot roll-outs, 50 system integrations and a customer satisfaction rating of 4.9 out of 5 stars.
One company, two distinct profiles
Sunrise continues as a strategic adviser across business, brand and marketing. RiseB2B is the specialised sub-brand for HubSpot work.
“Having two profiles under one roof fits in with the way we think and work. Sunrise and RiseB2B can be – and already are – a great fit for one another, just as any strategy can benefit from an understanding of implementation, and vice versa. We now have two brands, but one shared DNA that cuts across both. And we look forward to the future – both from a Sunrise perspective and now also from a RiseB2B perspective,” says Simon Hertz.