Flügger’s new VP of Marketing, Michael Rahbek, announced its new partnership with Sunrise in the middle of Pride month.

Michael Rahbek, VP Marketing, Flügger:

“We need an agency with strategic depth and top-quality creative execution. Furthermore, in my experience, one should not underestimate chemistry. Therefore, the choice fell on an agency that I know can perform based on all three parameters.”

Sunrise was delighted to kick off the new partnership with an exciting project in true colourful style that reflected Flügger’s position as a responsible brand and one of the main sponsors of Copenhagen 2021 WorldPride & EuroGames.

Insightful first project

We’ve all seen it around town – hateful graffiti designed to divide us. Unfortunately, hate speech graffitied in our urban spaces is an ugly reminder that we’re still not there when it comes to equality for all.
In keeping with the Pride message that – #YouAreIncluded –everyone should be welcomed in public space, without exceptions, so Flügger turned to Sunrise for some colourful and creative ways of conquering hate with love.

The idea is simple. If you see hate speech graffitied anywhere out in town, snap it, post it, and tag #FromFlüggerWithLove. Then, in the spirit of Copenhagen Pride, Flügger will make sure to contact the relevant local municipality, and if they wish, paint over it with something loving, fun and most of all rainbow-coloured!

There’s never been a better time to call out hate speech and join the rainbow revolution! So, hashtag hate speech for a colourful makeover of urban space – #FromFlüggerWithLove

Do you want to hear more

Katrine Nordgaard

Partner & Head of Consulting