Sales
Excellence
Jonathan Riis Gilmartin
Partner, CRM & Activation
jrg@sunrise.dk
Are your marketing and sales teams working together in a unified system, actively supporting each other’s efforts to drive business growth?
Streamline your sales process with HubSpot and enhance the collaboration between sales and marketing
At Sunrise, we help businesses streamline sales and opmtimize marketing efforts by integrating HubSpot as a unified platform for marketing and sales. Many companies struggle with disconnected digital tools, leading to inefficiencies and missed opportunities.
With HubSpot, we centralize your data, enabling seamless collaboration, automation, and targeted customer journeys based on behavior and segmentation. By tracking website cookies, we monitor leads across platforms, delivering personalized content at the right time to boost engagement and conversions.
We also optimize lead management, workflows, and sales forecasting, ensuring you reach the right leads efficiently. Partnering with Sunrise means more than just system implementation — we provide hands-on training and onboarding, driving a smooth digital transformation for long-term success.
We help organizations leverage customer data to drive meaningful connections and revenue.
MANGLER
Brand Platform
Positioning
Mapping out how a brand needs to be positioned in the market relative to competitors, based on key attributes and customer perceptions
Brand Story & Messaging
We develop the brand purpose, narrative, and messaging that ensure clarity, relevance, and a consistent tone of voice.
Corporate Visual Identity
We create a visual identity that serves as a strategic asset, shaping perception, building recognition, and driving business impact.
Commercial Strategy
Where to play and how to win
Defining where to play and how to win by identifying key initiatives, prioritizing efforts, and evaluating ROI to maximize growth
Impact / Effort prioritization
A decision-making tool to assess initiatives based on their potential impact versus the effort required, helping prioritize actions effectively.
Roadmap
A timeline-based plan that outlines key initiatives, milestones, and actions required to achieve strategic goals over time.
Marketing Organization Strategy
Goals & purpose
Structuring the marketing function to align with business objectives, ensuring clear roles, responsibilities, and collaboration across teams.
Roles, capabilities & KPI’s
A structured approach to defining actions, KPIs, deadlines, and responsibilities to align teams around strategic goals.
Processes & Initiatives
We define the right structures, processes, and goals to maximize impact—ensuring strategic alignment, operational efficiency, and a motivated team working toward shared success
How we work
The process
Sales & Marketing workshop
We facilitate collaborative workshops that bring your sales and marketing teams together, breaking down silos that often hinder organizational success. Through structured exercises and guided discussions, we uncover hidden opportunities for alignment, identify communication gaps, and establish shared goals that drive revenue growth.
Data model and structure
We begin the process by defining key entities and their relationships, ensuring they reflect the actual business functions and customer journey. It’s about creating a foundation that enables a team to work efficiently while maintaining data integrity. Together we create a scalable system that will evolve alongside the organization while maintaining consistent customer experiences.
Remember: “Systems run the business and people run the systems”
Implementation & onboarding
We don’t just deliver recommendations. We partner with you throughout implementation to ensure lasting change. Our onboarding process begins with stakeholder mapping to identify key players and potential champions within your organization. We then develop customized training programs that address specific skill gaps and ensure both sales and marketing teams understand how to leverage new insights and tools effectively. This hands-on approach ensures that the strategies we develop together become embedded in your organizational culture, driving sustainable growth.
See how we helped our clients with Commercial & Brand Strategy
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Get in touch with our experts in Sales Excellence
