Communication Platform

A communication platform describes the way in which an organization’s marketing communication should be designed in terms of factors such as recipients, message and tone of voice. The content and design of the platform may vary depending on the communication needs and assumptions of the organization concerned.

A communication platform describes the way in which an organization’s marketing communication should be designed in terms of factors such as recipients, message and tone of voice. The content and design of the platform may vary depending on the communication needs and assumptions of the organization concerned. Common to all communication platforms, however, is that in conjunction with the company’s corporate visualidentity they provide the basis for all communication to be drawn in the same direction – a prerequisite for consistent, effective and brand-building communication.

The purpose of the communication platform is to make communication more effective, uniform and qualitative.

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