New international brand platform for Weco Group

With the primary aim of increasing synergy and transparency across Weco’s business areas, Sunrise assisted Weco through a major rebranding process.Sunrise is responsible for the new brand structure and the new visual identity across all channels.

Based on an extensive portfolio holding a wide range of shipping businesses, Sunrise explored the need to delve into the existing brand structure.This led to a cohesion of all business areas under the mother brand Weco combined with a new visual identity serving as a beacon for the overall brand and many facetted divisions.

One brand, one look,
one message

The new visual identity is founded in the maritime world with great respect for Weco’s history and initial starting point; the shipping industry.

Weco Shipping – that comprises a wide range of superior solutions for moving cargo including maritime transport and logistical services for bulk goods, RoRo and Break Bulk liner services, speciality carrier and tanker operations — now has a consistent brand structure and expression in line with the Weco mother brand. This will simplify navigation across the group and underpin the overall power of Weco. The purpose of emerging with a unified expression is to channel and activate the potential and synergy that lies in the group.

See the new platform here:


Want to hear more?

Contact CEO and partner Simon Hertz at 22 707 710 or

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