Roche employs 94,000 people worldwide. The company has two divisions, Roche Pharma and Roche Diagnostics. Among other things, Roche Diagnostics offers an extensive range of products for blood work, urinalysis, and tissue diagnostics. This includes everything from the industrial-scale lab systems encountered in hospitals to compact on-site blood testing equipment used by primary care providers to perform blood tests rapidly and effectively. Naturally, Roche seeks to build positive relationships with individual customers as well as professional decision-makers, from the typical Danish family, who are able to remain at home and monitor their health, to primary care providers and the myriad of decision-makers and users in Danish hospitals.
“As Product Manager, I’m responsible for eight different products,” explains Rasmus. “So, I’m focused on ensuring that the market for the products has a bright future, on introducing the right new products, and on collaborating with the people who are interested in using our products. In the healthcare field, it’s all about project collaborations and talking to the nurses and lab techs, who are our end users. We also speak with purchasing managers at hospitals in order to find out which products they’re currently using and which ones they feel they’ll need in the future, just like we talk to individual patient groups.