1. We collect data & help companies understand their customers

We use data and insights to identify what really matters to a brand’s audience – defining the true statistical drivers behind people’s desire to buy a brand or willingness to pay more for it. Our expertise covers segmentation, brand analysis, customer journey and other projects involving customer insights.

2. We develop strategy & build brands

We develop brand strategy with a focus on possible positions – exploring relevant, credible and engaging focus areas for a brand’s image and communications. Our competencies include identifying which customers to target and how, pinpointing positions for brands, products and services, developing marketing roadmaps and helping define objectives. We also specialise in creative concepts, developing long-term and distinctive core ideas that unite and direct all of a brand’s marketing efforts.

3. We activate strategy and assist implementation both internally and externally

We approach activation and implementation by generating, executing and distributing creative solutions for a brand’s target audience in a manner that captures attention, evokes emotion and ultimately meets key business objectives. We help clients with their always-on activities, CRM, campaign planning and production, and advise on how to best apply data, digital platforms and other technologies.